Press Release-Best of Houzz 2016 Customer Service Award

Northern Lights Home Staging and Design of Seward Alaska

Awarded Best of Houzz 2016

Over 35 Million Monthly Unique Users Nominated Best Home Building,

Remodeling and Design Professionals in North America and Around the World

Seward, Alaska, January 13, 2016 – Northern Lights Home Staging and Design of Seward, Alaska has won “Best Of Customer Service” on Houzz®, the leading platform for home remodeling and design. Northern Lights Home Staging and Design provides home staging, Interior Design and Social Media Marketing services for Anchorage, Seward and the Kenai Peninsula in Alaska. Northern Lights Home Staging and Design was chosen by the more than 35 million monthly unique users that comprise the Houzz community from among more than one million active home building, remodeling and design industry professionals.

The Best Of Houzz is awarded annually in three categories: Design, Customer Service and Photography. Design award winners’ work was the most popular among the more than 35 million monthly users on Houzz. Customer Service honors are based on several factors, including the number and quality of client reviews a professional received in 2015. Architecture and interior design photographers whose images were most popular are recognized with the Photography award. A “Best Of Houzz 2016” badge will appear on winners’ profiles, as a sign of their commitment to excellence. These badges help homeowners identify popular and top-rated home professionals in every metro area on Houzz.

“We all deserve to live in a home that is beautiful, functional and reflects our unique style. Our goal is to help you “make magic happen” in your home” says Mary Ann Benoit, President of Northern Lights Home Staging and Design.

                   
“Anyone building, remodeling or decorating looks to Houzz for the most talented and service-oriented professionals” said Liza Hausman, vice president of Industry Marketing for Houzz. “We’re so pleased to recognize Northern Lights Home Staging and Design, voted one of our “Best of Houzz” professionals by our enormous community of homeowners and design enthusiasts actively remodeling and decorating their homes.”

Follow Northern Lights Home Staging and Design on Houzz at http://www.houzz.com/pro/northernlightsstagingalaska

About Northern Lights Home Staging and Design

Northern Lights Home staging and Design provides home staging services for both vacant and occupied homes to help home sellers highlight the best features of their home for sale and sell quickly and for top dollar. Once staged, they provide social media and video marketing on Facebook to enhance marketing of your for sale home. They also provide Interior Design, Decorating and Redesign services.   

About Houzz

Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, CA, Houzz also has international offices in London, Berlin, Sydney, Moscow and Tokyo. Houzz and the Houzz logo are registered trademarks of Houzz Inc. worldwide. For more information, visit houzz.com.

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 info@northernlightsstaging.com

Looking to get a great logo for your home staging or other business?

In 2014, I graduated from the Staging Diva Home Staging Training program and started my home staging and design business. The program offered a great step by step plan to set up and market a home staging business and loads of inspiration!  Some of the great advice from the program that would apply to any new business was to get a professional looking photo and logo,  to make a fantastic first impression with potential clients. Debra Gould, the “Staging Diva” mentioned an option of using 99designs.com to run a logo contest to develop a professional logo, which I tried with great success.

First, I wrote a creative brief describing my image, goals, target market and “who I am”. This helped me refine my own vision for my business.

Then, I supply pictures, documents, and design ideas to help the logo designers understand my vision. As an Interior Designer and home stager in Alaska, I love color and the natural beauty of Alaska’s landscapes and wanted to highlight that in my work. I wanted my finished work to inspire the same reaction people have when they see northern lights, which are most commonly described as “magical”. So my name, Northern Lights Home Staging and Design, and tagline, “make magic happen” was born.

I gave the designers two ideas: one of a house surrounded by mountains with northern lights, and the second of viewing mountains and northern lights from inside a home looking out.

I selected a package stating how much I was willing to pay for my logo. The more you pay the more top quality designers may enter your contest from their marketplace of 950,000 designers.

I had 10 different designers submit logos. I provided feedback through a “star rating” or private message to help them refine the designs. After 3 days, I decided if there were any designs I liked and wanted to continue with the contest, or drop out and pay nothing. I selected my top 6 designers to continue working with. On day 7, I picked my winner.

A great feature is that you can run a “poll” any time of your favorite designs for your “target market”. The poll generates a link you can post on Facebook, Twitter or by email. Polls made my friends aware of my new business and they gave great feedback and enjoyed helping shape the logo for my new business.

My winning designer, “Youimage” from Italy developed a beautiful design and was great to work with! I love the way the window shutters are located so that you are viewing the northern lights as if you are standing outside and looking at them inside the house.

I spent a lot of time giving feedback to get what I wanted, and you can spend as much time as you choose. I received and reviewed 107 designs from designers from around the world. The experience gave me a great logo, helped me focus on the direction I want to take my business and provided an opportunity to engage my target market and advertise my new business.

If you are starting a new business or need a great logo for a project, give it a try!

My Online Services

Northern Lights Home Staging and Design offers a variety of online Interior Design, Home Staging and Color Consulting services. Check some of them out by clicking on the pictures or feel free to call if you are wondering how I might help you with your project.

 

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 Home buyers have less imagination than you might think. That’s why home staging can make such a difference in the selling price of a home and the length of time it takes to sell. During the few minutes that homebuyers typically spend in a house, most of them aren’t able to look past ugly, crowded and disorganized rooms, or figure out that the missing dining room is actually masquerading as a family room. In a house with few bedrooms, most buyers won’t look past a desk and imagine a bed in its place. What you do with a “spare” bedroom can have a huge impact on how the house does in today’s real estate market.

A professional home stager will not assume that the rooms in your house are already furnished for the right purposes, and will be able to envision what homebuyers want to see. A home stager’s job is to lead a buyer down the garden path of how a property can look and show them exactly how they can live in it.

Add a bedroom
Debra Gould, founder of the Staging Diva® Home Staging Business Training Program, has encountered this scenario countless times since she started her home staging business,  Six Elements Inc., in 2002. “I once staged a house that had only two bedrooms, and one of them had dark paneling, no closet and was set up as a home office,” says Gould. “Consistent criticism after showings told the homeowners that it was being perceived as a one-bedroom house. For staging, I took out the desk, put in a bed and turned it into a guest room. The house sold within days.”

Add a child’s room
Home stagers pay special attention to whether or not a home might be a popular choice for young families. This is where knowledge of the local real estate market comes into play.

“If a home is in a family-oriented neighborhood and the existing owners do not have children, at least one existing bedroom needs to be transformed into a child’s room,” remarks Gould who is also known as The Staging Diva®, “When a couple with a young family walks through a childless home, it’s hard for them to imagine how their own family will live there. Are the bedrooms appropriate for their kids? Where will they play? Professional home stagers always keep the target market of a house in mind when staging. This helps paint a picture for the potential buyer by staging the house the way it would be lived in by them. With minimal furnishings and a few props, it’s easy to show a child’s bedroom!”

Disguising a small bedroom
“If you’re staging a four-bedroom home that has an exceptionally small bedroom without a closet, consider styling that room as a craft room or home office. Homebuyers would only see how tiny it is and that could put them off,” warns Gould. “If possible, include a loveseat with end tables and lamps so buyers will envision it as a fold-out bed. This will help them visualize how the room can double as a guestroom.”

The important thing to remember is that home buyers are in a house very briefly and won’t struggle to imagine how they can change the property to meet their own needs. When they go to a showing, they want to picture themselves living in that home. With good staging, they don’t have to imagine their lives there; they should already feel like they’re home. That’s what sells homes faster and for more money.

Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of the Staging Diva Home Staging Business Training Program with over 4,000 students worldwide. Gould is the author of four home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more, visit www.stagingdivadirectoryofhomestagers.com
Written by internationally recognized home staging expert Debra Gould, The Staging Diva®, H© Copyright Six Elements Inc. Used with permission.

NORTHERN LIGHTS HOME STAGING AND DESIGN PROVIDES YOUR LOCAL EXPERTISE IN ALASKA HOME STAGING FOR  SEWARD ALASKA AND THE KENAI PENINSULA. CALL 1-907-362-0065 TODAY. OR EMAIL US AT info@northernlightsstaging.com. 

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