Increase your Vacation Rental Income and Bookings with Home Staging
Did you know that you can increase your vacation rental income and bookings with home staging?
Home staging highlights the positive and downplays the negative aspects of homes for sale. A professional stager creates a look and atmosphere that buyers make an emotional connection with and they want to buy through decorating and market research. It’s the emotional connection that cinches the deal. Sellers then market their properties to attract buyers online with great photos of their beautifully staged home.
The same principles work with vacation rental properties such as Bed and Breakfasts, and other rental units.
“Whether you have investments in multiple apartment buildings, a few vacation properties or a single apartment in your basement, you can’t afford to have vacancies” says internationally recognized home stager Debra Gould, the Staging Diva.
“As a landlord, have you considered hiring a professional home stager to enhance the appeal of your rental units? If you have a property to rent, you should make a call to an expert home stager as soon as a tenant vacates the premises” says Gould in her article “Home Staging Boosts Demand for Rental Properties”.
After deciding who your ideal customer is, Home Staging can update the look of your rental to reflect your brand, appeal to your ideal customer and justify the price you want to charge.
Staging helps you get great photos for your online advertising that attract your ideal guests, increase your rental price and get more bookings.
I staged this property that had been a rental unit for the owner to sell. After listing it, they realized they could make more money by keeping it as a rental and used the staging and great photos to increase their income and bookings instead. After listing it on Airbnb and other sites, it created a buzz and generated more interest than other neighboring properties in the same area, increasing their rental price, income and bookings from what it had previously brought in as a rental unit before staging.
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Increase Your Vacation Rental Income And Bookings Today
I can help you make it happen. Start with a Vacation Rental consultation.
5 Steps to Attract Your Ideal Customer and Increase Your Vacation Rental Income
Would you like to attract your ideal customer and increase your vacation rental income? Whether you have a Bed and Breakfast or other vacation rental, it is important to have your property stand out online to attract the guests you want and make the income you want. Learn more by listening to this interview with Mary Ann Benoit on Seward Public Radio’s “Market Minute” with Nicole Lawrence.
These five tips can dramatically increase your Bed and Breakfast or vacation rental income and bookings and attract your ideal guests! I used home staging to make a huge difference at my own B&B and at least doubled my income and bookings. Now my branding attracts guests I love to have stay. Report includes video examples. Download your report now. Price: $4.99.
Attract your Ideal Customer and Increase your Bed and Breakfast Income with Home Staging
Boost Your Bed and Breakfast Revenue with the Magic of Home Staging!
Drawing from my dual experience as a home stager/designer and a Bed and Breakfast owner, I’ve harnessed the power of home staging to elevate my B&B’s appeal and increase revenue, targeting the perfect guests. Initially, when I ventured into the B&B business, I wasn’t equipped with the knowledge of home staging. However, once I integrated the home staging techniques and paired them with savvy social media marketing, I saw transformative results!
Home staging isn’t just about aesthetics; it’s about crafting a space where potential buyers form an emotional bond, often becoming the determining factor in their purchase decision. This concept isn’t restricted to homes on sale. When applied to vacation rentals or B&Bs, the results can be equally compelling. By emphasizing a property’s strengths and mitigating its weaknesses, we can create an inviting ambiance that resonates with potential guests.
Want to amplify your vacation rental’s allure? Here are some insights to harness the principles of home staging, paving the way for enhanced guest experiences and increased bookings
Attract Your Ideal Customer with Home Staging and Design
Who are you?
Discovering and highlighting your rental’s unique essence, or ‘branding’, is the cornerstone to attracting your ideal guest. In home staging, the goal is to spotlight a property’s distinct charm and features, making it irresistible to potential buyers. Apply the same approach to your rental:
• Identify your distinctive traits. • Pinpoint what sets your rental apart. • Define the exclusive experiences and comforts your rental provides. • Craft a statement encapsulating the unique character of both you and your rental.
By genuinely showcasing who you are and the exclusive experiences your rental offers, you will naturally magnetize your perfect guests. Defining and embracing your ‘brand’ will guide your property’s aesthetic updates, refine your online portrayal, and ensure your marketing connects with those ideal guests
What do you want?
What’s your financial goal, and how much effort are you willing to invest to achieve it? Your answers hold the key to setting your pricing strategy and defining your business approach. Consider this:
Do you aspire to be the ‘Walmart of Bed and Breakfasts,’ vying for business by offering the lowest rates? Alternatively, would you prefer to command higher prices, allowing you to work less while delivering a top-tier guest experience?
These questions aren’t just about pricing; they shape your entire business model and the level of service you provide.
Who is your Ideal Customer and what do they want?
Your brand has a magnetic pull on specific customers. Is your brand magnetizing your ideal guest?
Determine your ideal guest profile: Are they avid fishermen, families seeking adventure, or retired couples seeking relaxation?
Craft the experience they desire: Do they crave luxury or the rustic charm of your property?
Cater to their interests: Offer or facilitate the activities they seek, enhancing their stay and leaving a lasting impression
Who is your Ideal Customer?
Update your Vacation Rental to Appeal to your Ideal Customer
Does your vacation rental’s current aesthetic resonate with your ideal guest? Moreover, does its design validate the pricing in their eyes?
Home staging is the key to refining your rental’s appearance, aligning it with your brand, captivating your perfect guest, and supporting your desired rate. Consider my personal experience: through home staging, I not only amplified my brand’s allure but also increased my nightly rate and saw a 200% surge in bookings.
Below, witness the transformation: a before-and-after showcase of my space post home staging and design.
Market your Property to attract your Ideal Customer
Showcase your impeccably staged rental with high-quality photographs. Refresh your website, ensuring your brand and property’s unique features take center stage on the homepage. Transform your photos into an engaging video tour. Promote your one-of-a-kind property across:
Social media, starting with a dedicated Facebook page.
Renowned vacation rental platforms.
Your local Chamber of Commerce.
Take a look at the video I curated using photographs post-staging, capturing my brand essence and targeting my ideal clientele. I prominently featured this video and fresh images on my website’s homepage and a business-centric Facebook page. Can you pinpoint my brand essence and identify the ideal customer I’m targeting? Given the choice, which representation of my B&B resonates more with you – before or after staging?
Ready to Bring Your Bed and Breakfast to the next Level?
Get your online vacation rental staging consultation or staging service today. Click on the pictures to learn more. For in person consultations or staging, call for a custom quote.
What message does your home’s color broadcast to the world? Every facade tells a story about its inhabitants. Is your home a reflection of your personality? Does it uplift your spirits daily? Does it warmly welcome guests or potential clients for those with home businesses? And if you’re selling, does your home appeal to prospective buyers? The hue of your home reveals hints of your identity.
When it comes time to paint the exterior, you have a lot of options and some limitations you need to consider.
Limitations when Picking Paint Colors
Let’s start with the limitations. Just as with the interior, you need to consider the “fixed finishes”, the things which rarely change like the roof or stone features. Your wall and trim colors should complement these fixed finishes and each other.
Consider your Environment
Consider your surroundings when choosing colors. Ensure they complement your landscape and local views, and fit within the neighborhood’s color palette. While a vibrant hue might stand out in a neutral area, it could blend perfectly in a more colorful neighborhood.
Consider Guests and Clients
Do you run a business from your house, such as a vacation rental? What image will the colors project to your customers? Is it consistent with your brand? You may be using photos of your house to attract customers online. Will the photos attract your ideal customer?
Selling your Home? Consider the Buyer
Are you selling the home? Consider more neutral shades to appeal to a broader audience. However, a standout front door color can make it memorable and can be easily changed if the buyer prefers.
Make a Statement with your Front Door Color
Your front door color sets the tone for your home. Even neutral homes can pop with a vibrant door. Everyone perceives and feels about colors differently. Consider what emotions a color evokes for you. Do you want your home to relax, uplift, or energize you? Choose colors that reflect your desired ambiance.
Consider how Color Affects Your Home’s Comfort
The colors you choose can impact costs and practical factors. Dark colors might need more paint layers if covering a light base and can absorb more heat, potentially making deck areas too warm in the sun.
Consider how Color can Affect Your Home Based Business
I provided a color consultation for a Bed and Breakfast located in a residential area. The aim was to design a welcoming exterior that resonated with the mountainous and oceanic surroundings and blended with the neighborhood’s mix of homes. The garden was dominated by colorful flowers, especially fuchsia rose bushes. The house had a blue roof and no other fixed elements. I had previously enhanced the interior of this B&B, which increased their bookings and revenue. The target clientele were retired professionals keen on outdoor adventures, wildlife, bird-watching, and art. The brand was vibrant, luxurious yet earthy with a coastal style, reflecting its proximity to the ocean.
A rich teal (Sherwin Williams Moscow Midnight) was chosen for the walls to complement the roof, nearby mountains, ocean, and the neighborhood’s blue-toned homes. This deep shade enhanced the garden’s vibrant flower colors and matched the local greenery.
The trim was painted a warm white (Sherwin Williams Alabaster) to accentuate the teal and echo the natural hues of clouds and snowy peaks. The cedar trim and decks were transformed from their natural color to white for a more cohesive look and to ensure the upper deck remained cooler. This white backdrop makes colorful outdoor furniture and plants stand out, creating a peaceful retreat.
The front and back doors were painted in Forward Fuchsia, echoing the roses outside and offering a welcoming and distinctive entrance.
Arctic Paradise Bed and Breakfast after exterior painting- Photo, color selection, sign and door design by Northern Lights Home Staging and Design. Exterior painting by Petrosius the Renovator. Photo by Kalani Woodlock.
A sign with a trim-colored background and wall-colored lettering was designed, featuring two fuchsia lines. This subtle sign complements the balcony and discreetly showcases the business name in the residential area. A white metal sculpture of sea gulls, aligning with the brand’s wildlife viewing theme, was placed near the home’s peak.
A new white screen door with full glass was added to showcase the vibrant fuchsia door. Its border features a distinct alcohol ink design, mirroring the door’s colors and emphasizing the brand’s artistic flair. The outdated brass doorknob was swapped for a stylish satin nickel one.
Original alcohol ink art done on the new screen door. Alcohol Ink Art and photo by Mary Ann Benoit of Northern Lights Home Staging and Design.
Feedback on the new look has been overwhelmingly positive, with descriptions such as “bright”, “cheerful”, “artistic”, and “the most charming B&B in Alaska”. This refreshing transformation has even inspired neighbors to consider updating their own homes, potentially revitalizing the entire neighborhood.
The harmonious trio of colors was meticulously chosen using both artistic intuition and color science, ensuring they complement each other perfectly. If you’re thinking of repainting, consider consulting a certified color strategist. Choose colors that truly resonate with you and leave a lasting impression on everyone who sees them.
Are you ready to paint your house?
Get a color consultation today and get your colors right the first time so you avoid making costly mistakes and really love the end result. I can work with you wherever you live with an online consultation. Learn more.
Northern Lights Home Staging and Design named Best of Houzz 2019
Northern Lights Home Staging and Design is recognized as a 2019 “Best of Houzz” by Houzz.com – the leading online platform for home remodeling and design.
Out of 2.1 million home professionals from across the United States and around the world, Northern Lights Home Staging and Design earned Best of Houzz 2019 in Customer Service. The Houzz website has 40 million monthly users, and the Best of Houzz Service award is based on the number and quality of positive client reviews received in 2018.
“Best of Houzz is a true badge of honor as it is awarded by our community of homeowners, those who are hiring design, remodeling and other home improvement professionals for their projects,” said Liza Hausman, vice president of Industry Marketing for Houzz. Homeowners from around the world use Houzz.com to find remodeling inspiration and to connect with top-rated Interior Designers, home stagers or color consultants like Northern Lights Home Staging and Design.
“It’s a great achievement and I am really honored to have achieved the award the last four years in a row! I hope if provides peace of mind to potential clients that my work and service is endorsed by Houzz. I thank all my clients for leaving great reviews and making this possible”. Mary Ann Benoit- Northern Lights Home Staging and Design
