You may think that home staging is just cleaning, reducing clutter, fixing things, painting, and putting your house on the market.

Those things are all important and are all things you can do to help save money in preparing your house for sale.

You can also clean your yard, put things away, trim your trees and shrubs, and repair things. Get a fresh welcome mat for the door.

So why bother hiring a home stager when you can do all those things yourself?

There are a lot of decisions to be made that can make or cost you money. Do you have the confidence you know the right answers to the following questions?

• What paint colors should you use for a higher sales price?
• Who is your target market based on a variety of factors related to the real estate market?
• How should your home look compared to others in a similar price range so you can outshine the competition?
• What do buyers in a different age group than you really want and what will attract them to connect with your house?
• What repairs and upgrades will give you a good return on your investment and which ones will just cost you the money you will never get back.
• What things can you do to emotionally connect with buyers, without looking like you are trying to do that?
• Will your furniture and current decor really work for staging and attracting buyers or do you just think so because you are not seeing things objectively?
• Is your furniture perfectly arranged to highlight the space and best features of the house?
•  Can you get furniture, art, and more for staging if needed, without having to buy it? After all, you are moving. Who wants to buy more stuff.
• Do you know good, reliable tradespeople to do the work needed for you in a timely manner for your home sale?

If your answer is no, it is really worth it for you to hire a professional home stager. They want to make sure you get the most for your home sale!

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Home Staging Boosts Demand For Rental Properties

At one time investors flocked to real estate, anticipating guaranteed and speedy returns. If you were one of the people who purchased rental properties to create the “passive income stream” that most get-rich-quick gurus recommend, you’ve probably become more nervous about that investment, especially if you’re relying on rental income to offset your mortgage costs.

Whether you have investments in multiple apartment buildings, a few vacation properties or a single apartment in your basement, you can’t afford to have vacancies.

As a landlord, have you considered hiring a professional home stager to enhance the appeal of your rental units? If you have a property to rent, you should make a call to an expert home stager as soon as a tenant vacates the premises.

A vacant room looks sad to anyone, including prospective tenants. If you’ve never hired a home stager before, you’d be surprised at the difference staging can make in the length of time a unit remains vacant.

“I was called to stage an apartment in someone’s home that normally brought in $1,000 per month,” says expert home stager, Debra Gould, founder of the Staging Diva Home Staging Business Training Program. “It had been sitting vacant for four months with no interest before the owner called me,” she adds. “After the apartment was staged, the next three people who looked at it wanted to rent it! The landlord went from having no interest in four months to having her choice of three tenants within a week of having it staged.”

In another scenario, if you own a home and have decided to rent it out, you should not leave it empty. Have it staged as you would before listing it for sale. Prospective tenants will fall in love with a tastefully decorated home much more quickly than a vacant one, even if it’s only for a short-term rental arrangement. You’ll also increase the perceived value of the rental and may attract a higher-quality tenant.

If you are planning to rent it furnished, the staging can be even more important when the prospective tenant discovers they can move right in.

Another area where home staging can make a huge difference is in the vacation rental market. If you’re advertising your vacation home online, does it look inviting enough to entice prospects to make a reservation? Having your properties staged–even just for the attractive photos that will appear on your online listing–will be a worthwhile investment.

The bottom line is that home staging isn’t just for the more typical “home going to market” scenario. You can make money from the services of a home stager, no matter what role you play in the real estate market!

Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of the Staging Diva Home Staging Business Training Program with over 4,000 students worldwide. Gould is the author of four home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more, visit www.stagingdivadirectoryofhomestagers.com

Written by internationally recognized home staging expert Debra Gould, The Staging Diva^®, www.stagingdiva.com. © Copyright Six Elements Inc. Used with permission.

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Updated for 2023. Studies show some colors in specific rooms,  increased the sales price in homes. Why? Color affects emotion and buyers buy on emotion!  This report gives you six specific color recommendations per room to help sell your house for more based on study results, top paint sales and professional experience. Mary Ann Benoit is a certified color expert and color strategist and professional home stager. Download now. Price: $4.99.

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Do You Think Just Having a Pretty Face Won’t Cut It?

Many say that beauty is only skin deep, but in the rental business, a stunning first impression is invaluable. An attractive property lures customers in, setting the stage for a deeper connection. While maintaining them requires more than just aesthetics, it’s that initial allure that opens the door to potential success

What is a Pretty Face?

What do I mean by a ‘pretty face’? It’s your presentation – the outward appearance of your product, the energy it radiates, and the emotional connection it establishes with your customers. It’s the factor that determines whether they’ll get to know, like, and trust you and embrace what you’re offering. Simply put, it can’t just be good; it needs to be nothing short of amazing.”

It needs to provide a sense of expansion….giving the person something better than they have now so their life will feel better in your space.

You can do that with home staging, decorating, Interior Design. It really all is the same thing, it is just the focus of who you are trying to please and how you do it that is different.

Unlocking Wealth: The Potential of Real Estate Investments

Many people believe that investing in real estate can yield a significant return on their investment. Some choose to renovate their properties and sell them for a substantial profit. In these situations, home staging serves as the ‘pretty face’ that creates a sense of improved living, connecting with buyers and ensuring a swift and lucrative sale

Some buy real estate with the intent of making money off short or long-term rentals. In this case, the key to success is not to have vacancies but to fully book your rentals as much as possible.

If you are renting apartments or houses that are unfurnished, photos of vacant spaces are not your friend. People do not emotionally connect to empty rooms. Home staging can be a great way to show the possibilities, how the rental can actually look and be used, and the wonderful life you will have if you only rent this place! Great photos of a beautifully staged rental are a wonderful marketing tool.

Maximizing Rental Profits: The Role of Home Staging in Real Estate Investments”

If you’re offering furnished rentals, it’s wise to collaborate with a professional stager or designer for decor selection and setup. A tastefully curated rental not only commands a higher price but also attracts more tenants and the right tenants for you.

For those venturing into short-term vacation rentals or running a Bed & Breakfast, a well-staged or designed space is essential. It’s the first impression online leading to bookings, and it ensures guests have a pleasant experience during their stay. Engage a professional to enhance aesthetics, produce captivating marketing images, attract your ideal guests, and guarantee their satisfaction throughout their visit.

The Key to Making Money on Rentals

The secret to rental success, be it short or long-term, lies in presenting your property at its finest through captivating marketing photos. Attracting a steady stream of customers, thereby eliminating vacancies, is paramount. Moreover, ensuring the happiness of your customers, leading to glowing reviews, is essential.

Let the charm of your property be your key to profitability.

Let that pretty face make you lots of money.

Ready to Update Your Rental for More Profits?

Ready to pivot and elevate your business? Think about where you might stand a year from now without taking decisive action.

Leverage my vacation rental design, home staging or Interior Design expertise to maximize your rental returns. With hands-on experience owning a Bed & Breakfast, I specialize in refining vacation rentals, enhancing their appeal, and increasing profitability.

Benefit from my Edesign Services, producing stunning visuals like the ones showcased in this blog, spotlighting the potential of your vacant rental spaces.

Considering selling your home and tempted to handle the staging on your own to save money? While it’s possible, consulting a professional stager could significantly boost your final sale price. Expert insights can make all the difference.

Online home staging consultations open doors to collaborating with top-notch stagers, regardless of your location or the absence of local experts. Experience the magic of expert advice, no matter where you are.

Benefits of an Online Home Staging Consultation.

An online home staging consultation, as opposed to an in-person consultation, offers several distinct advantages:

1. Convenience: Clients can easily schedule sessions at times that work best for them, without needing to coordinate for a physical meeting.
2. Safety: Especially in situations where health concerns (like pandemics) are prevalent, online consultations reduce risks associated with personal interactions.
3. Accessibility: Clients from any geographic location can access top-notch professionals, not just those located nearby.
4. Cost-Effective: Often, online consultations can be less expensive as there are no travel expenses or time associated with commuting.
5. Flexibility: It’s easier to reschedule or adjust appointment times without the hassle of considering commute or travel disruptions.
6. Documentation: Virtual consultations can be recorded (with permission), allowing homeowners to review advice and instructions as needed.
7. Immediate Implementation: Clients can start making recommended changes right after the consultation.
8. Eco-friendly: Reduces carbon footprint as there’s no need for vehicular transportation.
9. Comfort: Being in the comfort of one’s own home can make the consultation less intimidating and more relaxed for some clients.
10. Efficiency: Digital tools can be employed during the consultation, like screen sharing, which can help in showing visuals, designs, or examples instantly.

However, it’s worth noting that while online consultations offer many benefits, in-person consultations can provide a tactile and immediate understanding of space, which might be preferred by some clients or specific projects.

Benefits of Doing a Home Staging Consultation with a Professional versus Self Staging

Opting for an online consultation with a professional stager, as opposed to self-staging based on personal preferences, has multiple advantages:

1. Expert Insight: Professional stagers have the training and experience to identify a home’s strengths and weaknesses, ensuring the best features are highlighted.
2. Objective View: Homeowners may be emotionally attached to their property and its decor. A professional provides an unbiased perspective, focusing on broad buyer appeal rather than personal tastes.
3. Cost-Effective: While there’s an upfront fee, investing in a professional consultation can lead to a higher sale price, often compensating for the initial outlay and reducing potential lost profits from price reductions.
4. Current Market Trends: Stagers are updated on the latest home design and buyer trends, ensuring the home appeals to the contemporary buyer’s preferences.
5. Space Optimization: A professional can suggest layouts and designs that make rooms appear larger and more functional, maximizing the potential of every space.
6. Resource Recommendations: Professional stagers often have a list of trusted vendors, from furniture rental companies to painters, which can be invaluable for homeowners.
7. Efficiency: Based on their experience, professional stagers can quickly identify solutions, saving homeowners time and effort.
8. Avoid Common Mistakes: Without professional guidance, homeowners might over-personalize or clutter spaces. Stagers help prevent such pitfalls.
9. Enhanced Online Appeal: In the digital age, property listings often start online. Stagers know how to create spaces that photograph well, increasing online interest.
10. Psychological Impact: Stagers understand the psychology of buyers and create spaces that evoke feelings of warmth, comfort, and potential.
11. Flexibility & Convenience: Online consultations can be scheduled at the homeowner’s convenience and provide actionable advice without the need for in-person visits.
12. Value Proposition: A well-staged home differentiates itself in the market, especially in areas with many similar property listings.
13. Boosts Confidence: Having the endorsement of a professional can boost a seller’s confidence in their property’s presentation during showings and open houses.

While self-staging might seem like a cost-saving approach, the expertise and insights of a professional stager, even in an online format, can yield a swifter sale and often a better return on investment.

Ready to get a better sales price on your home?

Get your online home staging consultation or staging service today. For in person consultations or staging, call for a custom quote.

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In a previous article, I discussed the importance of assembling a dedicated home selling team to ensure a successful sale. Key players include a professional home stager and a dedicated realtor who truly prioritizes your interests. Today, we’ll delve into identifying another pivotal player: a skilled real estate photographer.

Securing top-tier real estate photos can significantly enhance your listing and give you a competitive edge. If your realtor reaches for their phone to snap listing photos, it’s time to advocate for a professional touch.

Here are insights from one of Anchorage’s premier real estate photographers, Dave M. Davis of DMD Real Estate Photography, to guide your selection process.

4 Tips for Finding the Right Real Estate Photographer- Dave Davis

Why are high-quality real estate photos so important? They are the first part of a listing that a potential buyer sees and also the part of the listing that people spend the most time on – 60% on average.

But the most important reason may be that you have about two seconds to capture a home buyer’s attention. A great photo is much better at accomplishing this than a simple written description.

With that in mind, here are 4 tips for finding a real estate photographer:

Choose a photographer who has real estate experience.

There are many professional photographers out there, but you want someone who has specific real estate experience. Photographing a home requires a different set of skills than photographing a person or a landscape, for instance.

A good real estate photographer knows how to highlight the most appealing parts of your home: recent renovations, a cozy atmosphere, and so on. Look for photographers who highlight their real estate experience or actually use the title of “Real Estate Photographer.”

Ask for a photographer’s portfolio.

Reviewing a photographer’s past work and clients is the best way to see if they are a good fit for the job. A photographer’s portfolio will give insights into the types of homes they specialize in, what aspects they like to highlight, and the quality of the photos they take. Do you like the images? How do they make you feel about the home they showcase?

Call the photographer’s references.

References will give insight into the photographer’s process and can give your personal thoughts on what it was like to work with them. Was the photographer reliable? Was he or she able to turn around the images quickly?

Look for a photographer who can showcase a home with more than just photos.

Huh? Isn’t shooting photos what a real estate photographer does? Of course. But some of them do a whole lot more.

As technology improves, new kinds of media give potential home buyers exciting ways to explore your home. Ask potential photographers to see a full range of their services, and look for someone who also shoots videos, provides floor plans, creates virtual tours, and more. Even if you do not use all of these services, having them available shows that a photographer is innovative and always looking to improve their craft.

So what can you do with all those great photos?

The possibilities are endless! Here are a few great ideas.

1. Put them on the MLS on your real estate listing.
2. Create a website for your home sale.
2. Use them for social media marketing by creating a Facebook page for your home sale.
4. Create a virtual tour or video highlighting key elements of your home.
5. Create great flyers.

Make Your House Stand Out from the Crowd Online

On one project where I served as the home stager, I had the pleasure of collaborating with Dave Davis, our chosen photographer for the property.

1. Once the home staging was finalized, Dave captured the essence of the property through professional photos, which were then featured on the MLS listing.

2. DMD Real Estate Photography further enhanced our marketing strategy by developing a dedicated website and a captivating virtual tour for potential buyers.

3. To maximize our online presence, I crafted a Facebook page for the property. This page showcased engaging photos, detailed descriptions, and integrated links to DMD’s photo gallery, property website, and virtual tour. Targeted Facebook ads were also deployed to reach the right audience.

4. To elevate the property’s appeal, I produced a video highlighting the home’s exterior and its picturesque gardens. This was shared on both the Facebook page and YouTube, generating buzz and intrigue amongst potential buyers.

5. The realtor further amplified our efforts by developing a dedicated website for the home sale and crafting eye-catching flyers, both of which were seamlessly integrated with our Facebook promotions.

6. This cohesive marketing approach not only spread the word but also piqued buyers’ interest. Central to this success was the power of quality photography, enticing potential buyers to experience the property firsthand.

Get Started with an Online Home Staging Consultation

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Why hire a professional home stager?

There are lots of simple things homeowners can do on their own to decorate their homes to sell. They can get rid of clutter, repaint, clean or put out fresh flowers. So why hire a home stager?

Many homeowners are unsure of what paint colors to choose or where to move the clutter. The process of selling a home can be completely overwhelming. They often lack real estate knowledge about their local markets and how homes in their price range should look.

A home stager has the ability to look at a home with a fresh pair of eyes. They view the home as a highly critical buyer would see it. Home staging expert Debra Gould provides five examples of how a professional home stager can benefit you:

1. A home stager knows what’s needed to create the right environment quickly and at the lowest cost.
2. A home stager knows what homes in different price ranges look like and what’s selling. They will give homeowners suggestions that their real estate agent may be afraid to offer because the agent does not want to risk losing the listing.
3. A home stager is not emotionally attached to any of the home’s contents, which means that they can see the home in a way that someone who has been living there for years simply cannot. Using their fresh vision, they recommend the optimal way to rearrange existing furniture, art and accessories.
4. A home stager can quickly choose new paint colors, flooring, tiles, countertops or any number of finishes. They have a ready source of painters, cleaners, handymen, off-site storage and a myriad of other services that may be needed on short notice.
5. A home stager can bring in replacement furniture, accessories and art if what is there isn’t appropriate for the home’s target market or the home is empty.

Home staging is not just for multimillion dollar homes. Even for modest homes, staging can have a dramatic effect on the selling price and the number of days spent on the market. For example, one of the homes Gould staged had previously been on the market for months with the best offer being $350,000. She spent 90 minutes with the owner rearranging the furniture, putting items in storage and telling him what needed to be cleaned. He sold the house the following week for $361,000!

How many other (legal) ways can you think of to invest $600 and get an $11,000 return on your investment the following week?

Written by internationally recognized home staging expert Debra Gould, The Staging Diva^®, www.stagingdiva.com. © Copyright Six Elements Inc. Used with permission.

Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of the Staging Diva Home Staging Business Training Program with over 4,000 students worldwide. Gould is the author of four home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more, visit www.stagingdivadirectoryofhomestagers.com

Northern Lights Home Staging and Design provides your local expertise in Alaska home staging, Interior Design and decorating for The Kenai Peninsula and Anchorage. Call (907)-362-0065 today or email us at info@northernlightsstaging.com. Visit us at https://northernlightsstaging.com. 

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Considering selling your 1980’s home? Want to modernize it to attract younger buyers without breaking the bank? It’s crucial to identify updates that yield a return on investment. Consult with your realtor on worthwhile upgrades.

On one home staging project, I revitalized an ’80s home by painting the interior, updating the carpet, lighting, master bath countertop, and some hardware. I swapped out older furniture for trendy rental pieces, added modern art, and introduced vibrant colors.

The outcome? A rejuvenated, contemporary space that resonated with younger families. It sold on its first day at the full asking price! Which version would you choose?

Are You Ready to Stage Your Home?

Let’s get your house looking like one that buyers will love. Call today for a consultation.

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.

Every initial inquiry about home staging usually begins with, “What’s the cost?”

Likewise, if you offer a service or product, you’ve likely been asked the same.

While the cost of home staging might catch some off guard, it’s essential to consider its value. Thinking it’s “too expensive” is relative. Compared to the price drop on your home? It’s a wise investment!

“Home staging is more expensive than I expected.” More expensive compared to what? Not your first price reduction. 

I completely understand the instinct to seek the best deal possible. A recent client expressed that the staging costs exceeded her expectations, but she chose to proceed. She recalled instances where investing a bit more yielded significant returns and satisfaction.

She’s insightful! She hoped for a specific selling price, yet a realtor confided that, given its present state, her home might fall short by $20K. Homes that don’t outshine the competition often linger on the market, frequently leading to reductions of around $10K. This protraction not only causes stress but also escalates costs, including mortgages and utilities.

The outcome? After staging, her home attracted two offers above the asking price within a day and 15 offers in a week, finally selling at a price $30K beyond her initial expectation!

Her investment in staging yielded a return 30 times its cost. Rather than potentially losing $20K, she sold rapidly, netting an extra $30K. So, is staging an expense you can overlook?

Consider another scenario: After staging a client’s home, it was snapped up on its very first day on the market at the full asking price. Although they didn’t secure an amount above their initial price due to maintenance and repair needs, the swift sale spared them the hassle of countless showings and the stress associated with it. Moreover, they saved a considerable sum on monthly maintenance costs.

“Home staging is too expensive. That belief is going to cost you.”

In another case, I staged a home that had been on the market several years without selling. In the beginning, the owner did not want to spend money on staging and tried to sell it vacant. No luck. They had numerous price reductions. After a year or more they decided to stage with a lower priced staging service that did minimal staging in some of the rooms. No luck. Finally, two years later they contacted me. After doing a professional staging job, the house sold in 6 weeks. That was actually very fast considering the home had been on the market for years and had the stigma of “what is wrong with that house that it has not sold yet”. Think of all the money and time this seller lost in trying to save a little on home staging costs.

How much are you prepared to shave off your sales price for a cut-rate staging service, or by skipping staging altogether?

Is the immediate savings on staging worth the potential loss in your final sale price? What truly matters: a short-term saving or a quicker, more profitable sale in the long run?

Ready to drop your expensive belief?

Get your online home staging consultation or staging service today. For in person consultations or staging, call for a custom quote.

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Ready to put your home on the market? Assemble a top-notch team to ensure a smooth and profitable sale. Your squad should include an expert home stager, a skilled real estate photographer, and a Realtor who excels in marketing and truly champions your interests.

Wondering how to pick the perfect team? Begin with your home stager. I recommend taking the initiative as a seller to make this selection. Choose the best in the business! For insights on why this matters, check out my blog post titled Why Hire a Professional Home Stager to find out more.

Considering selling your home? Proper home staging can significantly boost your final asking price. In fact, effective staging not only recovers its cost but often yields a profit! Additionally, you might be eligible to deduct staging expenses as advertising costs from your home sale taxes.

However, a word of caution: avoid Realtors offering staging services unless they’re professionally trained. Ineffective staging won’t produce the desired effect. An exceptional Realtor will likely suggest, and perhaps even cover, the cost of a professional home staging consultation.

Exercise caution if your Realtor offers to choose and fund the staging. While it sounds enticing and can lure clients, many just opt for the most affordable stager. Some might even inflate this cost for you. Remember, cheaper options can result in an unappealing presentation, leading to prolonged market time, several price cuts, and mounting monthly expenses.

Often, Realtors request “light staging” or “minor fluffing,” a minimalistic approach to make a property appear staged on a budget. This strategy, which might involve sparse furniture or sporadic décor, isn’t effective. Instead of a charming home, it renders the property peculiar both online and offline.

Your best bet? Personally hire a top-tier stager. This investment, done correctly, offers maximum returns.

For tips on hiring the best home stager, refer to my article, “Five Common Mistakes Homeowners Make When Hiring a Home Stager. 

Learn More About Home Staging

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Secure your online or in-person home staging consultation or service today. Click the images for more information. For comprehensive staging services, please call for a custom quote.

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Selling your home? It can be very stressful. Or not.

Regardless of the circumstances, these tips can make selling your home a reason to celebrate rather than a reason to get stressed out.

It doesn’t matter if it is a buyers market or a seller’s market.

It doesn’t matter if you are moving because it is a great opportunity or because you are being forced to.

Selling doesn’t have to be stressful.

Who wants to be ready at a moment’s notice to leave a let a realtor show the house to total strangers?

Who wants to lay awake at night wondering how long it will take, if you will get the price you want or have to take a lot of price reductions?

Who want’s to keep things clean and put away, ALWAYS.

I know, the cat just threw up a fur ball, there are toys everywhere and you have other things to worry about.

https://northernlightsstaging.com/wp-content/uploads/2021/04/Copy-of-What-is-your-Global-Interior-Design-Style_-2.mp4

But guess what? It does not have to be so bad if you have a good plan, a good team to help you and you are prepared before you list. Then, it should be smooth sailing. A fast sale for the price you want is something to celebrate, not stress over.

Tips for a Stress-Free Sale Before You List

Stage It

I am sure you know by now that this is a no-brainer. Invest a little. Make a lot.

A stager can help you with all the rest of these tips as well. The fastest way to reduce stress is to be prepared and sell fast for a great price! Let them handle making the appeal to buyers while you get things packed and ready to move.

De-Clutter and Create Space

Your stager can recommend what things to keep out for staging and what to pack up.

• Get rid of things you don’t use and are not moving to your next home.
• Have a garage sale now, NOT after your house is listed. If you do it after listing it gives buyers the sense you are in a hurry to sell and they may make a lower offer.
• Start packing things up for the move and put them in storage. Do not store it in your garage. That space is a selling point buyers are looking for. Let them see it….not a bunch of boxes.
• Donate the things you don’t want and can’t sell to charity.

Create Curb Appeal and Outdoor Living Space

Your stager can recommend what things should be done to the exterior and yard to improve curb appeal.

Typically, this involves doing your yard work, trimming, trees and shrubs, putting everything away, a new welcome mat, and some flowers or art near the door.

Create outdoor living spaces with chairs, tables, and a BBQ grill in a beautiful spot in the yard or on the deck to show the possibilities.

Tips for Stress-Free Sale After You List

• For all showings, keep all lights on so it is light and bright
• Open all the curtains and let the light in.
• Keep the toilet seats down
• Turn off the TV
• Make sure all beds are made, toys put away
• Remove evidence of pets.
• Bathrooms should have only clean towels and all personal items should be out of view and stored in baskets.
• Remove your valuables from sight.
• Create baskets or boxes for daily clutter and toys so you have a place to easily
• Let there be Light- Home Staging by Northern Lights Home Staging and Design.
• Turn off the TV.
• Open windows for fresh air
• Make sure all dishes are done or in the dishwasher.

These tips should help you sell fast and for more, so you can rest easy, sell without too much stress and move on to your next adventure.

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