The Power of Color in Home Staging

The Power of Color in Home Staging

Color is a very personal thing.

We all have our favorite colors and ones we really don’t like. The colors we surround ourselves with, whether in our homes or the clothes we wear affect our mood and be stimulating, relaxing, inspiring or agitating. Because color can have a strong emotional effect on people, it is important to consider how it will affect buyers when you put your home on the market.

The Power of Color in Home Staging

While you can indulge your love of certain colors when living in the home, those colors may turn off buyers or may not work with their furnishings and accessories. If so, they may not make an emotional connection with your house, which is what inspires an offer!

For those few buyers that can visualize what the home might look like with different colors, they will consider it an added expense and a hassle to have to paint a color to their liking. Buyers like properties that are move -ready!

The Power of Color in Home Staging

Stagers often recommend more neutral colors to appeal to more buyers. But, there is still a balancing act, to make sure the for sale property is not boring! You want buyers to remember your property and feel a connection!

Here is an example of a recent staging project where colors were very important. The property owner had rented it out for years, and renters had all indulged their own love of color along the way. Painting a more neutral palette while adding warmth and color with furniture and accessories brought in an offer the first week on the market.

The power of color in home staging can make the difference between a quick sale for more and a property that sits on the market without offers.

To learn more, get my free report on my “Top Paint Colors for a Speedy and Profitable Home Sale”. Sign up here to get a copy.

Top Paint Colors for a Speedy and Profitable Home Sale by Northern Lights Home Staging and Design

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The Power of Color in Home Staging




By Mary Ann Benoit

President- Northern Lights Home Staging and Design Owner- Arctic Paradise Bed and Breakfast Artist- Stained Glass, Jewelry and Alcohol Ink Art Wildlife Biologist Director- Kaleido World Percussion and Dance Company Director- Tavus Dance Company of Alaska Lover of music, art, dance and animals.


  1. Very smart advice! Paint in neutrals and livable colors and add personality with color in accessories, furnishings and art. Neutral everything is ultimately forgettable and that is not a good position to be in for selling real estate!

  2. Using color is so important to evoke emotion! Love the idea that using some color in staging a home for a quick sale is key!

    1. Thank you Lisa! Some colors, such as red, also look great in the photos and helps your property stand out. Thanks for reading:)

  3. Color is so personal and powerful! You made a substantial difference in preparing this condo for sale. Now it appears move in ready! Great job.

  4. There’s no doubt that color helps us to connect emotionally with space, Mary Ann. Thanks for an enlightening post on this subject!

  5. Great post about color! It’s so true how it can evoke emotions.

    1. That is a great point and something I had not thought of. Makes sense though! The colors that work here in Alaska for example are not ones you would pick to sell a home in Florida.

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