6 House Showing Survival Tips for Life in the Real Estate Market

Selling a house is stressful. Try these 6 house showing survival tips for life in the real estate market from Debra Gould, the "Staging Diva". Whether you’ve already put in a conditional offer on your dream home or you’re being forced to move for a job transfer, if your house is on the real estate market you’re probably hoping to sell fast for the most money possible. Home staging is known to reduce the number of days a home spends on the market before it sells, but it can be very difficult Read more [...]

Home Staging- What’s in it for you?

For most of us, our home is our biggest financial asset. When it’s time to sell and move on, we want to sell it for as much as possible and as quickly as possible. None of want to spend any more on the house we our selling…. None of us want to continue to pay a mortgage and taxes on a home sitting on the market or take a price reduction of thousands if it does not sell quickly. So why home stage? What’s in it for you? A small investment can potentially reap an increased sale price up to Read more [...]

Home Staging a Must-Have Marketing Tool for Real Estate Agents

Home staging expert Debra Gould receives countless email messages from real estate agents asking whether they should recommend that their clients hire a home stager. In Gould’s experience, she has found that real estate agents are hesitant to utilize the services of professional home stagers for three key reasons: They do not fully understand what a stager really does. They feel that they provide adequate advice to their clients regarding improvements needed for the home to sell. They Read more [...]

5 Reasons You Need a Home Stager in a Slow Market

If you’re preparing to put your home on the market, there are a number of reasons that you can benefit from enlisting the services of a professional home stager. Here are the top 5 reasons: 1) To make your home stand out in a flooded marketplace In a slow real estate market, it’s not unusual to see several houses for sale on the same street. Buyers have less incentive to buy today because they know increased inventory means asking prices may go down even more tomorrow. Thus, home sellers Read more [...]

Top 5 Staging Tips for Home Sellers

Home stagers can make a number of small changes to a property that can dramatically shorten the time it spends on the real estate market while also increasing the final sales price. Home staging expert Debra Gould shares her five favorite tips for getting a house ready to sell: 1. Reduce drive-bys Imagine you’re a homebuyer on a house-hunting mission. Your real estate agent has ten properties to show you on a Saturday afternoon. When you drive up to what could be your dream home, you see a rusted-out Read more [...]