Tag: marketing tool for real estate

A Seller’s Market is the Perfect Time to Spend Money on Home Staging

If you are like most people selling your home in a seller’s market, where there are few houses for sale and lots of buyers, you would think spending money on home staging is a dumb idea. After all, why spend money on staging when you can reasonably expect it will sell quickly. Why spend money on fixing things or remodeling? Why spend money on painting, or even cleaning? I see it all the time. I live in a small town that has limited housing, so it is always a seller’s market. I am Read more [...]

Saving Money on Home Staging will Cost You

Every phone call I get starts about the same. How much does it cost? I assume if you sell a service or product, you probably have the same experience.Some people are surprised if  home staging costs are more than they thought it would. They may struggle with the idea and think, “I can’t afford it “, or “it is more expensive than I expected”. More expensive compared to what? Not your first price reduction!"Home staging is more expensive than I expected." More expensive compared to what? Read more [...]

FAQs for Realtors on Home Staging

FAQs for Realtors on Home Staging – What you need to know about cost, time, value, and how home staging leads to more listings.Most Realtors have heard of home staging and how it can help sell a home faster and for more money but many Realtors still have questions. Here are answers to some common questions about how home staging works.WHAT IS HOME STAGING?What is home staging?Home Staging is a marketing tool that uses decorating to show off a home’s best features while downplaying its flaws. Read more [...]

FAQs for Home Sellers on Home Staging

What you need to know about cost, time, value, and how home staging leads to a faster sale.

What is Home Staging?

What is home staging?
Home Staging is a marketing tool that uses decorating to show off a home’s best features while downplaying its flaws. Done right, staging creates an emotional connection between home and buyer, leading to a faster sale at maximum value.
Is staging just for vacant homes?
Home staging is for all homes, occupied Read more […]

Market Research- The Key to Successful Home Staging

Market research is the first thing you should do before developing a plan for staging your house if you want to make top dollar on your home sale. I know, market research sounds boring. Why should you care? Market research can tell you the price range that similar houses are selling for, to give you an idea of the low and high end you could list your house for. You want to be on the high end of course! It is all based on what kind of shape the house is in, how much maintenance needs to be done, Read more [...]

Build your home selling team- Part 2- Find a Great Realtor

If you are getting ready to sell your home, its time to gather the key members of your home selling team to help you prepare for a successful home sale. That team includes a professional home stager, a great real estate photographer and a Realtor with your best interests as their number one priority! How do you find the best people for your home selling team?  In Part 1, I discussed how to find a great home stager. Now, lets discuss how to find a great Realtor. Here is some advice from two Read more [...]

Ready to Sell: How to Get and Keep Your Home Clean

Selling your home is no easy feat. But before you can juggle offers, nail negotiations, and work on closing, you have to get your home ready for the market. Staging your house is one of the most important parts of the sales process. By making sure your property is at its best for a photoshoot, you increase your chances of finding a buyer willing to pay a great price.Here are some tips for getting your home clean and tidy for listing: Photo by Sidekix Media on Unsplash Decluttering Read more [...]

Does your Vacation Rental Stand Out From the Crowd Online?

Does your Vacation Rental Stand Out From the Crowd Online? My vacation rental, Arctic Paradise B&B,  is in Seward, Alaska, a place that is unbelievably beautiful and everyone wants to come on their once in a lifetime Alaska vacation.

And so, our market here is saturated with Bed and Breakfasts and other vacation rentals.  The season here is about 100 days, so if you have a rental, you want to make sure it is booked every one of those days!

“The market here has become so saturated” Read more […]

Dear Real Estate Agent, Don’t be Scared

When it comes to home staging, you may be scared it will cost too much, you will offend your client by recommending it and possibly lose the listing. You may be worried it will take too long and you want to get the home listed as soon as possible. You also may be scared to recommend it and that it may not work. OK, all kidding aside, you may not be “scared”,  but maybe apprehensive or you are just not convinced it is the way to go. Please consider the following.

According to Debra Gould, “The Read more […]

Selling Your Fixer-Upper: Tips to Sell Fast and For More

In a recent article, Buying a Fixer-Upper: Tips for First-Time Home buyers by guest blogger Ray Flynn of the DIYGuys, we learned how to manage the buying process for a “fixer upper”, where to buy, setting a budget, what repair or design projects to tackle first, and creating curb appeal. We considered whether to stay or sell once your house is all fixed up.  Did you decide to sell? How can you sell your fixer upper fast and get the highest price for all your hard work and investment Do Your Read more [...]