Do You Think Just Having a Pretty Face Won't Cut It?
You may have always heard that just a pretty face doesn’t cut it.]
That belief is going to cost you.
When it comes to the rental business, it does. Just a pretty face attracts your customers and get’s them in the door.
Of course, you need more than a pretty face to keep them there or to get them to come back.
But you need to attract them first.
What is a Pretty Face?
What do I mean by a pretty face? It is your presentation, the outward appearance of your product, and the emotional connection it makes with your customers. Will it help them to know, like, and trust you and pick up what you are putting down? Not if it is ugly, plain, or even good. It needs to be amazing.
It needs to provide a sense of expansion….giving the person something better than they have now so their life will be better in your space.
You can do that with home staging, decorating, Interior Design. It really all is the same thing, it is just the focus of who you are trying to please and how you do it that is different.
Can You Make Money Investing In Real Estate?
Many people believe investing in real estate will give you a great return on your money. Some people fix up their real estate and flip it, looking for a great profit. In this case, home staging provides the pretty face and sense of providing a better life, that connects with buyers and helps assure a fast and profitable sale.
Some buy real estate with the intent of making money off short or long-term rentals. In this case, the key to success is not to have vacancies but to fully book your rentals as much as possible.
If you are renting apartments or houses that are unfurnished, photos of vacant spaces are not your friend. People do not emotionally connect to empty rooms. Home staging can be a great way to show the possibilities, how the rental can actually look and be used, and the wonderful life you will have if you only rent this place! Great photos of a beautifully staged rental are a wonderful marketing tool.
If you are going to rent it furnished, why not have your stager or designer help you make selections to purchase and set it up for you. People will pay more money for a beautifully staged or designed rental than an ugly one!
Are you doing short-term nightly vacation rentals or a Bed and Breakfast? These places are furnished and need to make the connection with renters online so they book. They also need to make a connection with customers in person so they enjoy their stay and leave you good reviews. A great home stager or designer can help you set these up to look beautiful, create great marketing photos, and keep guests happy while staying.
The Key to Making Money on Rentals
The key to making money on rentals, whether you are doing short or long-term rentals, is to put your best, prettiest face forward with great marketing photos, attract lots of customers so you do not have vacancies, and have happy customers that leave great reviews.
Let that pretty face make you lots of money.
Get This Look
I created this Edesign to represent expansion. It is the essence of comfort, peace and relaxation. This place shows the dream of a perfectly idyllic place on the beach, a space that brings the outside in. It is comfortable, cozy, has a fantastic view, and a beautiful fireplace to relax at the end of the day with someone special. The art is my custom fractal art called Watercolor.
If you saw this rental online with no furniture, would it evoke the same feeling? Would you be willing to pay as much to rent it?
Create Your Pretty Face
Are you ready to finally take action and turn your business around? here will you be in 6 months or a year if you dont?
My home staging services can help you make more money on your rentals. I also own a Bed and Breakfast, so specialize in updating vacation rentals to increase your profit, marketing, and customer joy!
My Edesign Services can create beautiful marketing photos like what you saw in this blog to show the potential of vacant rental properties.