Does your Vacation Rental Stand Out From the Crowd Online?

Does your Vacation Rental Stand Out From the Crowd Online? My vacation rental, Arctic Paradise B&B,  is in Seward, Alaska, a place that is unbelievably beautiful and everyone wants to come on their once in a lifetime Alaska vacation. And so, our market here is saturated with Bed and Breakfasts and other vacation rentals.  The season here is about 100 days, so if you have a rental, you want to make sure it is booked every one of those days! “The market here has become so saturated” Read more [...]

How to Flip a House and Make a Profit

Have you dreamed how to flip a house and make a profit? The first step is buying a great property with good potential to make a return on your investment. Then it is important to invest wisely in your repairs and upgrades. Finally, prepare the home for sale by having it professionally staged, create great curb appeal, get professional photos and sell it fast and at the high end of the price range for similar homes before you have any price reductions. Invest Wisely We have all heard the Read more [...]

Dear Real Estate Agent, Don’t be Scared

When it comes to home staging, you may be scared it will cost too much, you will offend your client by recommending it and possibly lose the listing. You may be worried it will take too long and you want to get the home listed as soon as possible. You also may be scared to recommend it and that it may not work. OK, all kidding aside, you may not be "scared",  but maybe apprehensive or you are just not convinced it is the way to go. Please consider the following. According to Debra Gould, “The Read more [...]

Interview with Mary Ann Benoit-Seward Public Radio’s Market Minute

Mary Ann Benoit of Northern Lights Home Staging and Design shares tips on how you can spend a little but make a lot with home staging when selling your home on Seward Public Radio's "Market Minute" with Nicole Lawrence. Nicole and Mary Ann discussed how home staging can be used as a marketing tool for your home sale. They discussed some of Mary Ann's home staging projects, the cost of home staging, why home staging works even in a seller's market, how a seller can make more on their sales price Read more [...]

FAQ’s For Home Sellers- What is Home Staging?

What is Home Staging? Wondering if there is a magic wand that you could wave at your house to make it sell fast and for more? Well, there is! It is called home staging. Find out "What is home staging"  in this video, first in a series on FAQ's for Home Sellers on Home Staging. What is home staging? Home Staging is a marketing tool that uses decorating to show off a home’s best features while downplaying its flaws. Done right, staging creates an emotional connection between home and buyer, leading Read more [...]

Staging the Stager’s House

I recently spent time staging the stager's house. What???  Yes, even home stagers can benefit from home staging when selling their house! Why? Two reasons: One of the most valuable aspects of home staging is getting that objective view of your for-sale home that a home stager can give you. When you live in a house every day, it is easy to no longer see that pile of stuff in the corner, notice the smell of cat litter or notice that squeaky door. A home stager see’s your house for the first Read more [...]

Why Your House Won’t Sell

There are many reasons why your house won't sell. Common reasons include condition, buyer appeal, price, marketing, market conditions and you! To sell a home fast and for the price you want, it has to appeal to buyers!  Buyers want a move in ready property that is clean, modern, well maintained and that they make a connection with and can visualize themselves living in. It has to be at a price they can afford, and they have to know it is for sale! Condition-Does the house appeal to buyers? Is Read more [...]

What is the Value of Home Staging? FAQs for Realtors

Can home staging help me sell my listing faster and for more money? Various reports publish statistics on the benefits and value of home staging. A 2017 report by the National Association of Realtors states that at least 50% of Realtors think staging increases the dollar amount buyers will offer to pay by between 1 and 10%. Also, homes that are staged first before listing spend 90% less time on the market. See the summary of some of the 2017 findings from the National Association of Realtors.   What Read more [...]

Using Social Media Marketing to Sell Your House

A PICTURE’S WORTH A MILLION WORDS…& HOME BUYERS LOVE IT! There’s a lot of hype these days about the value of Social Media in promoting an event, an idea and; how about this – a home sale! And why not; social media reaches a larger and younger audience of home buyers.  Its smart selling! If you are planning on selling a home, you are smart to use social media to capture the attention of potential home buyers. Include social media in your marketing arsenal for a faster home sale. Read more [...]