market research to determine your target market | Northern Lights Home Staging and Design

Home Staging Helps Buyers see Their Dream Life Before Them

Home staging helps buyers see their dream life before them. Helping buyers see is the key. You may have heard that when people buy homes, they buy on emotion rather than logic. In the past I wrote about how Selling Your Home is Not About Selling Your Home, it is about selling a dream. You can't sell a dream if the buyer can't see it. That is why vacant houses are hard to sell. Very few can "see the dream" in an empty house. They just look cold and uninviting. Being able to see is just important Read more [...]

Why Hire a Professional Home Stager When You can Do it Yourself for Free

Because you get what you pay for. I know, you may have looked into hiring a home stager, but it turned out to be more expensive than you were expecting. Have you fully considered what it may cost you not to stage? How about 10K on your first price reduction for starters. Knowing you should stage it, you may have decided to just do it yourself. How hard can it be? Home Staging Tasks You Can and Should Do Yourself Yes, there are many things you can do yourself to save money and prepare Read more [...]

A Quick Resource Guide to Prepping a Home for Sale

Getting a house ready for sale is about maximizing asking price by emphasizing the best features of your home. It's also important to know exactly what steps to take when putting it up for sale, now that we're dealing with the coronavirus outbreak. These resources will tell you which improvements are necessary to attract buyers' attention, and what precautions you should be taking right now.Trying to maximize your home-selling efforts? Let Northern Lights Home Staging and Design help you stage your Read more [...]

Selling Your Home is not about Selling Your Home

You may have heard that when people buy homes, they buy on emotion rather than logic. What does that mean to you as a home seller? How can you sell your home when what people are really buying from you is not clear? They may have a checklist of all the things they are looking for, but when it comes right down to it. they buy because of the way the home makes them feel and they can envision themselves living a happy life there. When you sell a home, it is not about the home. It is about the Read more [...]

Market Research- The Key to Successful Home Staging

Market research is the first thing you should do before developing a plan for staging your house if you want to make top dollar on your home sale. I know, market research sounds boring. Why should you care? Market research can tell you the price range that similar houses are selling for, to give you an idea of the low and high end you could list your house for. You want to be on the high end of course! It is all based on what kind of shape the house is in, how much maintenance needs to be done, Read more [...]