How can you sell a dream? Home Staging. A professional home stager will research your market, determine your target market and they are experts at staging a home to appeal to those people and their dreams.
For example, if the home is nearby great schools, you will likely attract families with school age children. Those buyers want peaceful, happy home lives that are safe for their kids and appeal to their ideal visions of family life. A stager can set up the home to promote a vision of that life.
Nearby hospitals or doctors’ offices may attract nurses and other health care professionals, or it could also appeal to people that maybe are older and have health conditions and want to be nearby. A stager can create a home that shows a possible home office or a home that looks comfortable and easy to move around safely in for older buyers.
Different décor and colors appeal to different age groups and markets, and stagers are experts at appealing to the correct age groups based on your target market.
They know how to make a room look spacious, yet feel comfortable, highlight or create areas for crafts or hobbies, or self care. They can turn an awkward space into a great place for a home office. Or they just highlight how a certain area is a peaceful place to have coffee in the morning or get away to read a book.
This is a terrific post and it’s SO true that you’re not selling a house, you’re selling a dream. Well done!
Thank you so much!
Absolutely! People choose what to buy based on emotion and then rationalize it with facts. Create the emotional response and buyers will be motivated to act fast and offer more to ensure they get the house!
I know the last time I bought new clothes I bought on emotion and then justified the expense with facts! It happens with just about everything we buy.
Appealing to emotions is probably the best way to sell a home! You are spot on with this approach! I like the idea of selling a dream.
Thanks so much:)