Market Research- The Key to Successful Home Staging

Market Research- The Key to Successful Home Staging

Market research is the first thing you should do before developing a plan for staging your house if you want to make top dollar on your home sale. I know, market research sounds boring. Why should you care?

  • Market research can tell you the price range that similar houses are selling for, to give you an idea of the low and high end you could list your house for. You want to be on the high end of course! It is all based on what kind of shape the house is in, how much maintenance needs to be done, if it is move in ready and especially how appealing it is to buyers.
  • Market research can give you an idea of who your target market might be. Those are the people that will most likely be interested in your home because of its size, price and location. You want to decorate and stage your house to attract your target market.
  • Market research can show you what type of finishes and amenities similar houses have.
Market Research- The Key to Successful Home Staging

What is Your Price Range

Look at the range of prices. If you want to be on the top end of the range, your home needs to look as good and better than the other homes in that part of the range to stand out. That is where home staging can really help you outshine the competition.

Market Research- The Key to Successful Home Staging

Who is Your Target Market

When trying to determine your target market, look at nearby businesses and schools. Those businesses may attract people that work their or like to use their services. Schools can attract families with school age children. Nearby hospitals or doctors’ offices may attract nurses and other health care professionals, or it could also appeal to people that maybe are older and have health conditions and want to be nearby. Often when people have retired and their kids have moved out, they’re downsizing. Would your home appeal to older couples?  Or will it appeal to first time home buyers or millennials?  Of course, different décor and colors that appeal to the one target market are not going to appeal to the other.  It will make a difference in how you decorate or stage.  

Market Research- The Key to Successful Home Staging

What Investments will give you a Good Return

Another reason to do market research is to look at what type of amenities similar homes have such as countertops and flooring.   So, for example, if you are going to be updating your countertops before selling, and everyone in the area has granite countertops, it probably won’t be a good idea to update with Formica, or to invest in granite if everyone else has Formica. In the first case your home will not look as nice as the competition, and in the second, your house will look nicer but will not likely get back the return on the investment you made with your sale price. 

Market Research- The Key to Successful Home Staging

How to do Market Research

Stay tuned for a future article and I will show you how to do your market research and give you tips for decorating and staging for different target markets.

Ready to Sell? Let's Get Your Home Staged

A professional home stager will do market research on your home before staging, and consult with your Realtor if you have one on the expected target market. They are experts at decorating to make an emotional connection with your target buyers. Get started with a home staging consultation today. 

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Market Research- The Key to Successful Home Staging
Market Research- The Key to Successful Home Staging

By Mary Ann Benoit

President- Northern Lights Home Staging and Design Owner- Arctic Paradise Bed and Breakfast Artist- Stained Glass, Jewelry and Alcohol Ink Art Wildlife Biologist Director- Kaleido World Percussion and Dance Company Director- Tavus Dance Company of Alaska Lover of music, art, dance and animals.


  1. Great advice on market research. Having a clear target and good information is so important to guide your marketing choices, get top dollar, and best ROI!

    1. Thanks Janet, yes that ROI is important and something people tend not to research, costing them money in the end.

  2. Great ideas on using market research to sell a home. It’s a really significant sale and purchase and it makes sense to use this kind of approach. Thanks for sharing your insight.

    1. Thanks Lisa! Yes, for most of us it is our biggest investment so it is important to get the most from the sale by being smart!

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