Another reason to do market research is to look at what type of amenities similar homes have such as countertops and flooring. So, for example, if you are going to be updating your countertops before selling, and everyone in the area has granite countertops, it probably won’t be a good idea to update with Formica, or to invest in granite if everyone else has Formica. In the first case your home will not look as nice as the competition, and in the second, your house will look nicer but will not likely get back the return on the investment you made with your sale price.
Great advice on market research. Having a clear target and good information is so important to guide your marketing choices, get top dollar, and best ROI!
Thanks Janet, yes that ROI is important and something people tend not to research, costing them money in the end.
Great ideas on using market research to sell a home. It’s a really significant sale and purchase and it makes sense to use this kind of approach. Thanks for sharing your insight.
Thanks Lisa! Yes, for most of us it is our biggest investment so it is important to get the most from the sale by being smart!
Really great advice on doing Market Research!
Thank you Sherry!