Why Hire a Professional Home Stager When You can Do it Yourself for Free

Why Hire a Professional Home Stager When You can Do it Yourself for Free

Because you get what you pay for.

I know, you may have looked into hiring a home stager, but it turned out to be more expensive than you were expecting.

Have you fully considered what it may cost you not to stage? How about 10K on your first price reduction for starters.

Knowing you should stage it, you may have decided to just do it yourself. How hard can it be?

Why Hire a Professional Home Stager When You can Do it Yourself for Free

Home Staging Tasks You Can and Should Do Yourself

Yes, there are many things you can do yourself to save money and prepare your house for the market.   

  • You can clean like it has never been cleaned before! It will pay off.
  • You can declutter, and pack up 50% of what you normally live with.
  • You can repaint using colors that will help you sell your house for more.
  • You can do repairs and upgrades.
  • You can create great curb appeal by making sure your yard is clean, trimmed and everything is put away.
Why Hire a Professional Home Stager When You can Do it Yourself for Free

But Here's the Thing

  • Do you know what paint colors will help you sell for more and which might decrease your sales price?
  • Do you know what things are best to pack up and what is best to leave out for staging? Most home sellers pack away too much or the wrong things.
  • Do you know which repairs and upgrades will pay for themselves and which ones wont?
  • Are you an expert on the market? Do you know who your target market is and how to emotionally connect with them through decorating, space planning and other things the pros are trained to do?
  • Can you see your home objectively with the fresh eyes of someone who has never seen the home before? Really? How is that possible?
  • Are you an expert at what a realistic price range is for your house and how your house should be staged for that price range?
  • Can you emotionally detach from your house as if it belonged to someone else, and see all the things in it with fresh eyes? Wow, you’re good!
  • Are you up on who the different trades people are in the area that do a great job?
  • Are you an expert at decorating? How about decorating for buyers? That is a whole different thing.
  • Do you have an inventory or access to things to stage your home that look new, modern, and will highlight your homes best features for buyers? Considering you are moving; you are unlikely to want to purchase things that might be needed for staging.
  • Does your house have odors that you can’t detect because you are so used to them that may turn buyers off?
Why Hire a Professional Home Stager When You can Do it Yourself for Free
Selling a dream might be a different lifestyle. Home Staging by Northern Lights Home Staging and Design.

The Pros and Cons

You may be tempted to do it yourself in order to save a little. Hiring a pro can increase what you can make on your sales price by tens of thousands of dollars. It can also cost you that if you don’t.


Home staging always costs less than your first price reduction. Those are usually about 10k each time. That can add up to some substantial losses if your “home staging” is not up to par.

And how can it be, if you are not a pro. After all, you are probably a nurse, or accountant or IT person or whatever your profession is. Do you think someone with no training or education could walk into your workplace and do your job as good as you could?

How About Hiring a Cheap Home Stager?

Are you thinking, OK fine, I will hire a home stager and will look for the cheapest one?  

You could go with a cheap stager. Have you fully considered how much money you will be losing if their staging job does not result in a faster sale or a higher price? If it sits on the market for months, how many tens of thousands in price reductions are you willing to take?

A professional home stager is worth every penny you will pay. It is worth it.

Ready to Sell for More?

Ready to professional stage your home so you can get the best sales price? Get started with a home staging consultation today. 

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Home Staging Consultation Online. Call for a custom quote for an in person consultation.

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Why Hire a Professional Home Stager When You can Do it Yourself for Free
Why Hire a Professional Home Stager When You can Do it Yourself for Free

By Mary Ann Benoit

President- Northern Lights Home Staging and Design Owner- Arctic Paradise Bed and Breakfast Artist- Stained Glass, Jewelry and Alcohol Ink Art Wildlife Biologist Director- Kaleido World Percussion and Dance Company Director- Tavus Dance Company of Alaska Lover of music, art, dance and animals.


  1. This is all excellent advice for anyone looking to sell their home quickly and for top dollar. You made so many good points!

  2. Your questions are a great way for people to assess whether they need to hire a home stager. So many people could benefit from asking themselves these questions. It definitely points up how valuable professional help can be.

  3. You always provide such clear advice on why home staging is a good investment, Mary Ann. Thank you!

  4. YEEEEEESSSS! You don’t know what you don’t know. Always always always invest in the best advice you can get. It will more than pay for itself in a higher price than you would have otherwise gotten regardless of whether the market is hot or cold.

  5. That ever-popular ‘you only get one chance to make the first impression’ will never go away when selling a home. You have provided so many great tips for why hiring an outside ‘eye’ is truly important.

    1. That fresh objective look is priceless, especially when it comes with professional advice on what to do about it. Thank you!

  6. Always worth it to hire a pro!!! Worth every penny!

  7. I really appreciate how you have broken it down into things the homeowner can do and things they really shouldn’t do. Hiring a pro to make your house look it’s best when selling really is a no-brainer!

    1. Thank you! It is all about the home seller getting the most for their home sale. I hope letting people know what is really worth their time and money to do or not to do will help them!

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