Home staging helps buyers see their dream life before them.
Helping buyers see is the key.
You may have heard that when people buy homes, they buy on emotion rather than logic. In the past I wrote about how Selling Your Home is Not About Selling Your Home, it is about selling a dream.
You can’t sell a dream if the buyer can’t see it. That is why vacant houses are hard to sell. Very few can “see the dream” in an empty house. They just look cold and uninviting.
Being able to see is just important in an occupied home.
Most people can’t visualize very well. They can’t picture that purple room of yours with white walls. They can’t picture that bedroom you converted to a playroom as a bedroom. They can’t visualize that home gym you created as a child’s room. And, they can’t really visualize how much space the room really has when you have so much stuff in it. Or, if it is totally empty.
This is so true – most buyers need help to see their dream life. Great post with wonderful photos and ideas to illustrate your ideas and the value you bring to the table!
Thank you!
Staging makes ALL the difference! I remember being a house hunter and feeling overwhelmed. The house that shows me how it can work for my family puts itself ahead of the others.
Perfect!!
Another spot on excellent post on staging, Mary Ann! It is definitely selling a dream!
Thank you! I think when people buy most things, it is about some type of dream. Well, maybe not dishwashing soap. Haha!
You make great points about how to help people visualize living in a home and the benefits of doing so.
Thank you!
As always, great tips! I especially love the tips about a bedroom. If the homeowner is currently not using it as a bedroom, it should be staged as one. GOLDEN!
Thank you! Yes, people can’t visualize well, we need to show them the possibilities!