Love blue? It’s no surprise.Blue is a universally favored color, and its appeal is deeply rooted in psychology, biology, and cultural associations. Here’s a look at why people are drawn to blue and its energetic essence:Calm & Serenity: Blue is often linked to calmness and serenity. It evokes feelings of tranquility, much like a clear blue sky or a serene lake. This calming effect can be particularly pronounced in lighter shades of blue.Trust & Reliability: Blue is commonly associated with Read more […]
Tag: color psychology
Ways to Use Benjamin Moore’s Aegean Teal
As a certified color strategist, love playing with beautiful color. One of my favorites is Benjamin Moore’s “Aegean Teal”. Benjamin Moore’s 2021 Color of the Year, Aegean Teal. Graphic by Camp Chroma. Benjamin Moore describes Aegean Teal, as “A blend of blue-green and gray, Aegean Teal 2136-40 is an intriguing mid-tone that creates natural harmony.” According to the color data (LCH), “Aegean Teal” is a blue/green hue (209.5), with a Lightness of 56 and Chroma of 8.8. Read more […]