When I say, “Up your Game”, I mean take care of all the things that you have not had time for in the past because you were too busy with customers. You know, things such as maintenance, painting and re-decorating. Why? When things open back up, people will likely be more than ready to want to get and travel, visit new places or family in other areas. Many vacation rental owners may be running special deals, trying to make up for lost income. You want your vacation rental to stand out from the crowd and your competition.
While you may be reluctant to spend any money on your vacation rental right now, if it is possible for you to do, it could reap future rewards and then some. I know from experience. See my article, Does Your Vacation Rental Stand Out from the Crowd Online for some tips.
Bed and Breakfast Edesign by Northern Lights Home Staging and Design.
Re-designing your Vacation Rental Can Reap Big Rewards
Double your bookings and income
Attract your ideal customer
Create listing photos that give you a competitive edge online.
Things to Consider Before Redesigning Your Vacation Rental
Who is your ideal customer? What do they want? What kind of activities do they enjoy? Are they looking for budget accommodations or something more luxurious?
Take an honest look around. Is your décor way out of date? You may be used to seeing it this way but that shows up loud and clear in your listing photos.
What kind of comments have you received in customer reviews about the comfort of your space? Have you taken action to address every single negative comment?
Have the bedspreads, pillows, blankets, sheets or towels seen better days and need replacing?
Are the colors in the room conducive to providing a calm and restful atmosphere?
Is everything in perfect running order? You know, no sticking toilet handles, loose drawer handles or lights that need replacing? Are all your smoke and carbon monoxide detectors up to date and working with fresh batteries? Fire extinguishers inspected and ready to go?
Do your online photos look better than your competitions photos? Are they professional photos?
Does your website not just talk about the room details, but portray an “experience”? If so, is that experience what your ideal customers are looking for?
Are you charging a price that is within the budget of your ideal customer, and are you providing the experience, amenities etc. that they want and expect?
Are you charging enough? Do you want to charge more? How can you increase the value in terms of looks, comfort and experience so you can charge what you want?
Have you considered what new procedures you plan to implement to deal with keeping yourself and guest safe from the virus? We know it will still be present in a most countries for quite some time.
Bed and Breakfast Edesign by Northern Lights Home Staging and Design.
How Interior Design Can Really Up Your Game
Update your color scheme to create a mood and atmosphere that will appeal to your guests.
Update your furnishings, accessories, lighting and bedding so it looks current, fresh and new.
Consider whether your current layout could be re-arranged to provide more space or ease of movement, which is really important in a small space.
Attract your ideal customer. We all have our perfect guests. Wouldn’t you like to attract those people all the time?
Create an atmosphere and “experience” that will attract guests more than just a nice looking, comfortable room.
Increase your nightly price and overall bookings. I increased my price by $40 per night and more than doubled my bookings after re-designing my Bed and Breakfast.
Set your property up to get great professional listing photos. Your online photos should be more appealing and better quality than your competition.
Improve your customer reviews.
Bed and Breakfast Edesign by Northern Lights Home Staging and Design.
I started my Bed and Breakfast over 20 years ago. After I became an Interior Designer, Home Stager and Color Strategist, I learned a lot of things that I was able to use to make a huge difference in my Bed and Breakfast business that I had never considered before. Every year, I had always made improvements to make my business better. Of all the things I tried, redesigning the way it looked to appeal to my ideal customers had the greatest impact by far.
Shop the Look
Bioluninescence Framed Art Print. Fractal Art by Northern Lights Home Staging and Design at Society 6. Bioluninescence Framed Art Print. Fractal Art by Northern Lights Home Staging and Design at Society 6. Bioluninescence #3 Framed Art Print. Fractal Art by Northern Lights Home Staging and Design at Society 6. Bioluninescence-2-rectangular-pillow. Fractal Art by Northern Lights Home Staging and Design. Caspian Table Lamp
Need Help Desgigning Your Vacation Rental or Bed and Breakfast?
Why not try my online Vacation Rental Consultation. Find out everything you need to do to create a beautiful space that attracts your ideal customer and gives you great photos for your online marketing. I also offer website reviews and social media advertising.
Does your Vacation Rental Stand Out From the Crowd Online?
Does your Vacation Rental Stand Out From the Crowd Online?
My vacation rental, Arctic Paradise B&B, is in Seward, Alaska, a place that is unbelievably beautiful and everyone wants to come on their once in a lifetime Alaska vacation.
Does Your Vacation Rental Stand Out form the Crowd?
And so, our market here is saturated with Bed and Breakfasts and other vacation rentals. The season here is about 100 days, so if you have a rental, you want to make sure it is booked every one of those days!
“The market here has become so saturated” said Nicole Lawrence of Seward Properties on a recent interview I did with her on Seward Public Radio’s Market Minute show. “There are so many people doing nightly rentals now. And especially the smaller places. At some point, when you are a customer traveling and checking vacation rental sites such as Airbnb or VRBO, all the vacation rentals start to look the same. There is a bed, there is a kitchen table. People don’t always put a lot of thought and personal choices into decorating their B&B. So it becomes really impersonal. They all start to blend together and at some point you just start looking for the best deal because everything just looks the same”.
So, unless you plan to just compete on price and offer the lowest rates, how do you get the bookings and income you want? And, more importantly, how do you get your ideal customers? They may not be the ones looking for the cheapest price. And you want to get people that will work with your situation, whether the Bed and Breakfast is in your house where you live or in a separate property in a residential area where the neighbors may be impacted if guests are noisy.
“For you, your guests are in your house where you live and interact with them daily. Some of my rentals are above my office, where of course I want guests that are respectful and quiet” said Nicole.
“I heard you talk about this to a group of people before and thought it was really interesting, on how you can attract the type of guests you want and how you can increase your income and bookings” said Nicole. “What kind of tips can you give us on that?”
Tips to Attract Your Ideal Customer and Increase your Vacation Rental Income
Who are you?
Figuring out what makes you and your rental unique and what you have to offer is the key. This is called “branding”. In home staging, we try to do this with the house…figure out what is special and unique about it and highlight that for buyers. So consider: • What makes you special? • What makes your rental special? • What are the things that only you and your rental can offer?
Your ideal customer will be attracted to you and your rental if you let them know who you really are and what you offer. Figuring out your “brand” will help direct the way you update the look of your property, how you portray what you are offering on your website and in your advertising and help your Ideal Customer find you.
For example, I am a retired wildlife biologist, an artist that creates stained glass, jewelry and alcohol ink art, a dancer and musician. I sell my art at my B&B and I also offer private lessons in music, art and dance as part of the experience for guests that want to explore their creative side. My decor has a wildlife theme and I display my art in the room and in my website photos. My ideal customers, call all the time and say, “I love your website because”, and then they mention one of these things.
Highlight your brand with your decor. Home staging by Northern Lights Home Staging and DesignReflect the interests of your ideal customer.Home staging by Northern Lights Home Staging and DesignHighlight things that make you unique in your decor. Home staging by Northern Lights Home Staging and Design
What do you want?
How much do you want to make and how much do you want to work? Answering this will help you determine your prices and what you need to do to justify those prices.
What income do you want and how much do you want to work for your Bed and Breakfast. Photo by Priscilla Du Preez on Unsplash.
I decided I wanted to make more and work less! I would rather have higher prices and less bookings than get bookings because my place was one of the cheapest.
Who is your Ideal Customer and what do they want?
Specific customers are going to be attracted to the brand you project. Is your brand attracting your ideal customer?
Who is your ideal customer?
What kind of place do they want to stay in? Do they want luxury or a more rustic experience?
What activities do they want to participate in? Do you offer them or can you help them find those activities nearby?
I wanted retired professionals with money to spend on a little luxury while still wanting to go on outdoor adventures such as wildlife viewing. I also wanted to attract people that appreciated art, music and dance and might be interested in exploring their creative side while traveling or purchasing one of a kind local art.
Update your Vacation Rental to Appeal to your Ideal Customer
Does the current look of your vacation rental appeal to that ideal customer?
Does the current look of your vacation rental justify the price you are charging in the eyes of your ideal customer?
Home stage it! Home Staging can update the look of your rental to reflect your “brand”, appeal to your ideal customer and justify the price you want to charge.
Here is an example of my Bed and Breakfast before and after home staging. Before, it did not reflect my brand or justify the price I wished. I was not attracting my ideal customers. Instead, I was attracting those looking for a cheaper price. After staging, I raised my prices substantially, and at least doubled my income and bookings.
Before home stagingAfter home stagingBathroom before and after home staging
Market your Property to attract your Ideal Customer
Market your property with great design to attract your ideal customer.
Get professional photos of your beautifully staged rental property.
Highlight your brand and what makes you and your property unique at the top of your home page.
Use your photos on social media them to create a great video.
I hired a professional photographer to get photos that highlighted my branding and updated my website and descriptions to reflect that.
Increase your Vacation Rental Income and Bookings with Home Staging
Did you know that you can increase your vacation rental income and bookings with home staging?
Home staging highlights the positive and downplays the negative aspects of homes for sale. A professional stager creates a look and atmosphere that buyers make an emotional connection with and they want to buy through decorating and market research. It’s the emotional connection that cinches the deal. Sellers then market their properties to attract buyers online with great photos of their beautifully staged home.
The same principles work with vacation rental properties such as Bed and Breakfasts, and other rental units.
“Whether you have investments in multiple apartment buildings, a few vacation properties or a single apartment in your basement, you can’t afford to have vacancies” says internationally recognized home stager Debra Gould, the Staging Diva.
“As a landlord, have you considered hiring a professional home stager to enhance the appeal of your rental units? If you have a property to rent, you should make a call to an expert home stager as soon as a tenant vacates the premises” says Gould in her article “Home Staging Boosts Demand for Rental Properties”.
After deciding who your ideal customer is, Home Staging can update the look of your rental to reflect your brand, appeal to your ideal customer and justify the price you want to charge.
Staging helps you get great photos for your online advertising that attract your ideal guests, increase your rental price and get more bookings.
I staged this property that had been a rental unit for the owner to sell. After listing it, they realized they could make more money by keeping it as a rental and used the staging and great photos to increase their income and bookings instead. After listing it on Airbnb and other sites, it created a buzz and generated more interest than other neighboring properties in the same area, increasing their rental price, income and bookings from what it had previously brought in as a rental unit before staging.
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Increase Your Vacation Rental Income And Bookings Today
I can help you make it happen. Start with a Vacation Rental consultation.
5 Steps to Attract Your Ideal Customer and Increase Your Vacation Rental Income
Would you like to attract your ideal customer and increase your vacation rental income? Whether you have a Bed and Breakfast or other vacation rental, it is important to have your property stand out online to attract the guests you want and make the income you want. Learn more by listening to this interview with Mary Ann Benoit on Seward Public Radio’s “Market Minute” with Nicole Lawrence.
These five tips can dramatically increase your Bed and Breakfast or vacation rental income and bookings and attract your ideal guests! I used home staging to make a huge difference at my own B&B and at least doubled my income and bookings. Now my branding attracts guests I love to have stay. Report includes video examples. Download your report now. Price: $4.99.
Attract your Ideal Customer and Increase your Bed and Breakfast Income with Home Staging
Boost Your Bed and Breakfast Revenue with the Magic of Home Staging!
Drawing from my dual experience as a home stager/designer and a Bed and Breakfast owner, I’ve harnessed the power of home staging to elevate my B&B’s appeal and increase revenue, targeting the perfect guests. Initially, when I ventured into the B&B business, I wasn’t equipped with the knowledge of home staging. However, once I integrated the home staging techniques and paired them with savvy social media marketing, I saw transformative results!
Home staging isn’t just about aesthetics; it’s about crafting a space where potential buyers form an emotional bond, often becoming the determining factor in their purchase decision. This concept isn’t restricted to homes on sale. When applied to vacation rentals or B&Bs, the results can be equally compelling. By emphasizing a property’s strengths and mitigating its weaknesses, we can create an inviting ambiance that resonates with potential guests.
Want to amplify your vacation rental’s allure? Here are some insights to harness the principles of home staging, paving the way for enhanced guest experiences and increased bookings
Attract Your Ideal Customer with Home Staging and Design
Who are you?
Discovering and highlighting your rental’s unique essence, or ‘branding’, is the cornerstone to attracting your ideal guest. In home staging, the goal is to spotlight a property’s distinct charm and features, making it irresistible to potential buyers. Apply the same approach to your rental:
• Identify your distinctive traits. • Pinpoint what sets your rental apart. • Define the exclusive experiences and comforts your rental provides. • Craft a statement encapsulating the unique character of both you and your rental.
By genuinely showcasing who you are and the exclusive experiences your rental offers, you will naturally magnetize your perfect guests. Defining and embracing your ‘brand’ will guide your property’s aesthetic updates, refine your online portrayal, and ensure your marketing connects with those ideal guests
What do you want?
What’s your financial goal, and how much effort are you willing to invest to achieve it? Your answers hold the key to setting your pricing strategy and defining your business approach. Consider this:
Do you aspire to be the ‘Walmart of Bed and Breakfasts,’ vying for business by offering the lowest rates? Alternatively, would you prefer to command higher prices, allowing you to work less while delivering a top-tier guest experience?
These questions aren’t just about pricing; they shape your entire business model and the level of service you provide.
Who is your Ideal Customer and what do they want?
Your brand has a magnetic pull on specific customers. Is your brand magnetizing your ideal guest?
Determine your ideal guest profile: Are they avid fishermen, families seeking adventure, or retired couples seeking relaxation?
Craft the experience they desire: Do they crave luxury or the rustic charm of your property?
Cater to their interests: Offer or facilitate the activities they seek, enhancing their stay and leaving a lasting impression
Who is your Ideal Customer?
Update your Vacation Rental to Appeal to your Ideal Customer
Does your vacation rental’s current aesthetic resonate with your ideal guest? Moreover, does its design validate the pricing in their eyes?
Home staging is the key to refining your rental’s appearance, aligning it with your brand, captivating your perfect guest, and supporting your desired rate. Consider my personal experience: through home staging, I not only amplified my brand’s allure but also increased my nightly rate and saw a 200% surge in bookings.
Below, witness the transformation: a before-and-after showcase of my space post home staging and design.
Market your Property to attract your Ideal Customer
Showcase your impeccably staged rental with high-quality photographs. Refresh your website, ensuring your brand and property’s unique features take center stage on the homepage. Transform your photos into an engaging video tour. Promote your one-of-a-kind property across:
Social media, starting with a dedicated Facebook page.
Renowned vacation rental platforms.
Your local Chamber of Commerce.
Take a look at the video I curated using photographs post-staging, capturing my brand essence and targeting my ideal clientele. I prominently featured this video and fresh images on my website’s homepage and a business-centric Facebook page. Can you pinpoint my brand essence and identify the ideal customer I’m targeting? Given the choice, which representation of my B&B resonates more with you – before or after staging?
Ready to Bring Your Bed and Breakfast to the next Level?
Get your online vacation rental staging consultation or staging service today. Click on the pictures to learn more. For in person consultations or staging, call for a custom quote.
7 Things to Consider Before You Rent Out Your Home to Vacationers
Some families own a second home that’s rarely used, and others travel frequently enough that renting out their residence can become an income source. With numerous websites available that give you access to millions of vacationers and short-term renters, there’s a high chance that you can find someone to rent your property while you’re away. To attract visitors to your home and get the best return on investment, you should consider upgrading and sprucing up your place. Here are a few upgrades to include, as well as other considerations to make during the process.
First things first: Can you even rent out your place? Some areas won’t allow you to rent out your property, and those that do might only allow longer rentals, such as gated communities that require a six-month minimum lease for renters. Check on the rules about short-term vacation rentals in your area before you consider going this route.
Location
Location is a big part of why renters choose to stay somewhere. If you’re looking to buy a vacation property, focus on areas that are central or in proximity to the city’s hottest tourist attractions and hippest neighborhoods. If you already own a home, highlight the best of what the neighborhood has to offer. Your listing should emphasize things to do nearby and walkability to restaurants and shops.
Photo courtesy of Pixaby
Pricing
Figuring out how to price your property is tricky because you want to attract visitors who are looking to spend less than they would at a hotel, but you also want to profit from the arrangement. It’s not just the mortgage that you need to recoup, but HOA fees as well. When your listing is still new, it’s important to have an attractive price for renters who are unsure about a new property with no reviews. As you build up a solid reputation, you can price your property higher.
Listing
When renters search for homes to stay in during their vacation, they first look at the location, number of bedrooms, and price. Beyond that, there’s more that can draw renters to your listing. Be sure to make your listing stand out by posting quality photos taken in good light and showcasing the best features of your place. Five-star reviews can also go a long way toward getting renters to trust you. The happier your first guests are, the more likely they’ll leave good reviews so that your listing gains popularity and you can charge higher rates in the future.
Amenities
Renters want the comforts of a home away from home. A nice fridge, dishwasher, laundry in the unit, A/C, heater, parking spots, and high-speed internet are attractive features that make guests enjoy their stay. If your place has a pool and/or hot tub, then you’ll have an even easier time attracting guests.
Design
Unless you’re renting out a rustic cabin in the mountains, you’re probably better off with a clean, modern design inside your home. Potential upgrades include new wood flooring and panels, countertops made of granite, quartz or marble, upgraded lighting fixtures to replace old lamps, new doorknobs and faucet handles, and a fresh paint job. Great design and color are key to attracting your ideal guests and increasing your income and bookings. Know who your target market is, what they want and decorate to attract them. You can also opt to redecorate the home by settling on a theme or style and choosing design elements that complement that style. Enlisting the help of a professional designer or color consultant can make a big difference in getting the results you want.
Mind Your Business
An important part of gearing up to run a vacation rental is setting up the proper business structure. There are many different business structures, but the one that typically works best in the vacation rental industry is a limited liability corporation (LLC). An LLC is more flexible and protective than a traditional corporation, it can be used for property purchases, and any debts will belong to the business solely. If you opt to set up an LLC, a formation service can quickly and easily guide you through the step-by-step process to put your mind at ease.
If your home is sitting around unused for part of the year, why not make some income from it? The key is to own property that’s comfortable for you while being inviting for guests. With the right upgrades — in addition to enlisting the help of a home stager like Northern Lights Home Staging and Design — your home will become a desirable rental property.
Written by guest blogger Dennis Kane of the WinterizeGuys. Dennis and his brother Ron are experts on what it takes to protect your home and family from winter weather and they created their website and new book to help keep you warm!
Need Help Desgigning Your Vacation Rental or Bed and Breakfast?
Why not try my online Vacation Rental Consultation. Find out everything you need to do to create a beautiful space that attracts your ideal customer, increases your income and bookings and gives you great photos for your online marketing.
With our current situation, things are uncertain about how many people if any will be traveling now and through the fall. If your Bed and Breakfast or vacation rental will be open, or you are just setting it up now, there are things you can consider to design and manage your Bed and Breakfast to help keep your guests and yourself as safe as possible.
I am not offering medical or health advice, just passing on what I plan to do at my own Bed and Breakfast in case you might find it helpful. I am updating this post as new information comes out. (Updated 3-27-20).
Design and Photo by Northern Lights Home Staging and Design
Listen to the Experts
I plan to to listen to the experts and to follow all guidelines coming from the federal, state and local governments in my community. I do not get information from social media, which can be false or misleading.
Determine Your Own Safety Policies and Let Customers Know
It is important to let your guests or future customers know how you are considering their safety when staying with you. Have you thought of how you are going to keep them and yourself safe? How you might change your cleaning procedures? How you will handle it if someone shows up and they are sick or get sick while visiting? How you will design your Bed and Breakfast to adapt to the current situation?
Here are the policies that I plan to implement in my own Bed and Breakfast. I have posted this on my Facebook business page and also on my website, so guests know what to expect. You may need to adapt as new information comes out.
“Hi future B&B guests! Just wanted to let you know that your (and my) safety are my priorities. I am implementing some new safety procedures which include having you leave your shoes at the door (as always), using hand sanitizer available at the door when you arrive, providing masks for anyone that has a cold to wear, extra sanitizing wipes in the bathroom and room for your use, running an air purifier during your visit. I will be doing complete cleaning of all surfaces between guests and removing items from the room that cannot be cleaned or washed. I only have one room at my Bed and Breakfast which also eliminates your exposure to other guests. Let’s stay safe, healthy and happy by working together. Look forward to meeting you.” Mary Ann
Photo by Moyo Studios
Design Tips
While of course we want our Bed and Breakfast to be beautiful and comfortable, and to provide an experience that is perfect for our ideal customers, we may need to adapt some things during this time.
Throw Pillows –Consider items that are hard to clean after each guest such as throw pillows. If they can’t be washed after each guest, consider removing them from the room or using removable pillow covers on them that can be washed. Another option is to get Lysol spray in a nice scent such as “Linen” for use after each guest. I have heard this works and smells great. I have been unable to find it online or at the grocery store right now so for now plan to remove these items.
Bedding- Can all of your bedding including bedspreads be easily washed after each guest? If not, consider replacing them for now with something that can go in the washing machine like duvet covers.
Bed pillows- Pillows should be washed after each guest or sprayed with Lysol spray (nice smelling scents of course). If you have down pillows or types that don’t handle a lot of washing well, consider replacing them with a different type for now.
Rugs- Wash rugs that are washable. For carpeting vacuuming should suffice. Have your guests leave their shoes at the front door.
Decorative accessories- Keep in mind that you will need to clean everything in the room after each guest, so consider removing excess accessories and replacing with just a few things that are beautiful and easily cleaned.
Stock the bathroom with lots of beautiful soaps, hand sanitizer and disinfecting wipes. Put them in a beautiful box or basket so they look great but are easily available.
Design by Northern Lights Home Staging and Design. Photo by Kalani Woodlock Photography
Cleaning After Guests
My plan is to wear a face mask and disposable gloves when cleaning the room and to use cleaning products with bleach or disinfectants. . Wash your hands immediately after using the gloves.
Cleaning refers to the removal of germs, dirt, and impurities from surfaces. Cleaning does not kill germs, but by removing them, it lowers their numbers and the risk of spreading infection.
Disinfecting refers to using chemicals to kill germs on surfaces. This process does not necessarily clean dirty surfaces or remove germs, but by killing germs on a surface after cleaning, it can further lower the risk of spreading infection.
Clean and disinfect high-touch surfaces daily in household common areas (e.g. tables, hard-backed chairs, doorknobs, light switches, remotes, handles, desks, toilets, sinks) with household cleaners and EPA-registered disinfectants that are appropriate for the surface, following label instructions.
In addition to things already mentioned, some booking sites offer additional recommendations for hosts. These recommendations come from AirBnB.
1. Ventilate rooms before you clean. Allow fresh air to circulate for at least 20 minutes. If possible, leave all windows open during the entire cleaning process.
2. Wash your hands thoroughly before and after each cleaning. Use soap and water, and wash for at least 20 seconds. If that’s not possible, use a hand sanitizer with at least 60% alcohol. Learn more about proper hand washing
3. Clean, then disinfect. Use detergent or soap and water to remove dirt, grease, dust, and germs. Once the surface is clean, spray with a disinfectant. Let it stand for a few minutes, then wipe—and if you’re not using paper towels or disposable wipes, it’s best to use a new cleaning cloth for each guest.
4.Use the right disinfectant. You don’t need any hard-to-find cleaning products—most common household disinfectants registered by the Environmental Protection Agency, as well as cleaning solutions with diluted household bleach or at least 70% alcohol, are believed to be effective against the coronavirus. Pay special attention to frequently touched surfaces, like light switches, doorknobs, remote controls, and faucet handles. (See our full list of surfaces to disinfect at the bottom of the page.)
5. Don’t forget about sofas, rugs, drapes, and other soft, porous surfaces. Carefully remove any visible dirt or grime, then clean with the appropriate cleaners indicated for use on these surfaces. If possible, machine-wash items according to the manufacturer’s instructions.
6. Wear disposable gloves while you clean. Gloves should be thrown out after each cleaning. And make sure to wash your hands immediately after gloves are removed.
7. Don’t reuse microfiber cloths, mops, and sponges when cleaning your space for a new guest. Consider stocking up on supplies that you can throw away after each cleaning. If you prefer to clean with reusable products, make sure to machine-wash them at the highest heat setting that’s appropriate for the material.
8. Wash all linens at the highest heat setting recommended by the manufacturer. That includes bed sheets, mattress covers, hand and bath towels, kitchen towels, and blankets. Remember to wear gloves when handling dirty laundry.
9. Clean and disinfect laundry baskets and hampers. If possible, consider using a liner that is either disposable or that you can throw into the washing machine.
10. Empty the vacuum cleaner after every cleaning. You should wipe down the vacuum cleaner with disinfectant, along with appliances like your dishwasher and washing machine.
11. While restocking your supplies, take a moment to check expiration dates. And remember to never mix household bleach with ammonia or any other cleaning solution that can release toxic gases that are dangerous to inhale.
Design by Northern Lights Home Staging and Design. Photo by Kalani Woodlock Photography
Laundry
Will doing laundry kill the virus. From my understanding, No.
Basically, washing bedding, towels etc. will clean them, but won’t disinfect them.
Even if your washer and dryer have sanitized modes, those are unlikely to kill the virus. During the wash cycle, the agitation and detergent will likely scrub the virus off the infected clothes and flush it out with the wastewater.
If you have a cloth laundry hamper liner, toss it in the wash when you do the laundry. As mentioned above, wash laundry on the warmest setting your clothes and linens can handle, and avoid shaking dirty laundry, which can spread virus through the air.
And when you’re done handling dirty clothes and towels, be sure to wash your hands. If you aren’t using gloves when handling dirty laundry, be sure to thoroughly wash your hands afterwards.
Other Considerations
Consider whether your Bed and Breakfast normally includes common use areas such as living rooms. Mine does not but I do allow guests to use my living room if they ask at times. This might be a good time to not have common areas open to all guests for safety and to reduce the spaces that will also need deep cleaning.
I usually tell guest they can put their dirty breakfast dishes next to the sink in my kitchen after they are done eating so their dining table in their room is clear for their use. I plan to now have them leave dishes in their room, so it reduces the chance of spread of the virus into my kitchen.
I normally greet guests at the door, shake hands and then help carry all their luggage. Now I plan to stay 6 feet away and allow them to carry their own luggage.
Think about your own usual ways of doing things and how you can adapt to make things safer for both you and your guests.
Need Help Desgigning Your Vacation Rental or Bed and Breakfast?
Why not try my online Vacation Rental Consultation. Find out everything you need to do to create a beautiful space that attracts your ideal customer and gives you great photos for your online marketing. I also offer website reviews and social media advertising.
Let’s say you have a Bed and Breakfast. Your potential customers first stop is your website. Do you have high quality photos that highlight why your Bed and Breakfast is unique, wonderful and the perfect place to stay? Does each room look inviting, comfortable and vacation worthy? Does it draw in your ideal customer and make an emotional connection? If not, you have lost them within a few seconds!
I did a little market research on how my customers selected my Bed and Breakfast. My research (I asked them) showed that most picked my place based on the lower price. My target market was couples that were interested in wildlife viewing, and wanted a little luxury and were willing to pay more for a mid-high end Bed and Breakfast. My ideal customers were not the bargain hunters. I decided I needed to make a change!
My goal was to make my place unique and beautiful, raise my prices, increase my bookings and attract guests with interests similar to mine so I could provide them with great customer service.
I knew home staging worked to sell houses fast and for more and to attract a particular target market by using decorating to make an emotional connection with those buyers.
So, I transformed my Bed and Breakfast inside and out!
What do your Ideal Customers Want?
Ultimately, they are paying for you. Your establishment is a reflection of you and your unique and amazing self:) Yup, it is really not about your bedding and art and your price. But your decor reflects “you”, and having a beautiful establishment brings higher prices.
What did I have to offer that made me unique? I had been working as a wildlife biologist specializing in birds for many years, so my expertise was in wildlife viewing. Also, I was an artist, musician and dance instructor so could offer unique art in the room as well as private lessons. And as a designer, I wanted my decor to reflect all this and be colorful, happy and artistic. I decorated the room using lots of color so that it was happy but relaxing, wildlife art, my personal art and interesting accents with a wildlife theme.
Decorating for Your Ideal Customer
I decorated the room using lots of color, wildlife art, my art and interesting accents with a wildlife theme. I replaced the bedding, pillows, art, table and chairs, slighting and painted the dresser. I also added an electric fireplace for ambience and heat.
I used colorful pottery, my own stained glassware and wildlife accents such as this woodpecker door knocker and bear drawer handles.
In the bathroom, I selected had this beautiful shower curtain made based on a famous painting about hummingbirds as my inspiration piece. I then remodeled the bathroom to harmonize with it. I removed the wallpaper, put in vinyl laminate flooring, new baseboard molding, replaced the outdated vanity, installed a new light and faucet, painted the walls a beautiful green.
I had the exterior painted a cheery color that harmonized with the coastal landscape, and continued the bird theme by adding outdoor bird metal art at the eaves.
How Much Money was I leaving on the Table?
So was I able to increase my Bed and Breakfast income with home staging? Yes I was!
I took great photos and updated my website. I raised my prices by $40 per night, my bookings increased by 200% and I was fully booked the entire season. The increased prices paid for all my costs for the Interior updates the first season, and my increases the second year paid for the exterior paint job. The home staging and design work increased my income by about $10,000 per year for the one room that I rent. For an establishment with more rooms, you could increase your profit.
Just as Important as Money
Just as important, I was able to attract the types of guests that I want. I used the new photos to promote my website using social media advertising on Facebook and bookings are increasing every year! Having guests that I enjoy in my home that enjoy me and what I offer make a huge difference in the experience.
Stop Leaving Money on Your Table
Are you ready to update your vacation rental for increased profits and to attract the guests you want? Contact me for a home staging or color consultation today. I can also assist you with social media advertising or a website review after it is looking great!
