Here are my top ten Interior Design tips to create a beautiful space that is uniquely aligned with you, tells your story and is your favorite place in the world!

Make an Interior Design Plan

You are much more likely to get the end result you want if you start with an Interior Design plan. Many people just start buying things they like, hoping that it will all work together in the end. This usually does not work. A designer can help you develop an overall plan to guide you before you buy anything. This starts with really understanding your own style, what you want and how your design will enhance how you live in your space.

Tell Your Own Story

It is easy to see pictures in a magazine or online of a room and think, “I want that”.  To have a beautiful interior design you will love and will be unique, you need to tell your own story! Those pictures may serve as inspiration, but the items may not fit well in your space, fit your lifestyle, or work with things you own. Find things you love and are meaningful to you, give them a place of honor and build the design around them.

Buy what you Love

It is better to buy what you love, even if it is more expensive and it takes longer to get all the pieces you want than to rush to finish your design project by buying cheaper items. The things you love will make you happy over the long term, while you may lose interest in the other items quickly. Try to find classic items that will stand the test of time, rather than something trendy. Trends fade quickly as will your interest in it.

Be Brave with Color

Color makes magic happen, affects the way you feel in a space and is easy to change. Painting is a cheap way to make a dramatic difference. Get help from a color consultant or Interior Designer to determine the perfect colors for you that also work with your finishes and furniture.

Let there be light

Add magic to a space with layers of light. Find beautiful fixtures that add overhead lighting, mixed with lamps at mid-level and task lighting. Accent lighting on art and under cabinets look great.

Edit

We often collect so many things that nothing has a chance to shine. Get rid of the things you do not love.  Give the things you love a place of honor and enough uncluttered space around them so the eye is drawn to them and you can appreciate it. You can always put the other things away and change out the items you want to highlight for variety.

Be Patient

A great interior design perfectly suited to you happens in layers and takes time. Be patient.

Create a sanctuary for yourself

Your space should not only look good but feel good, give you a place to re-charge and feel like your favorite place in the world.

Change it up

Using more neutral colors for the walls and furnishings allows you to change the other colors in the room such as accent pillows, art and accessories as often as you like for variety.

Break the rules

If it looks good, feels good and you love it, do it!

We hope you enjoy this article and podcast on Anchorage Advice Givers about Mary Ann Benoit and Northern Lights Home Staging and Design. Learn about what it takes to be a successful entrepreneur and to start your own home staging and design business.

Mary Ann, the foremost home stager in south-central Alaska, provides an award winning, versatile, and unique one-stop shop for home staging, Interior Design, Edesign and color consulting for homes and vacation rental properties.

Learn more about Mary Ann  on her About Me page or see her full biography here.

View the full video interview with Mary Ann  here.

Meet Mary Ann Benoit, Owner of Northern Lights Home Staging and Design, and Arctic Paradise B&B. Mary Ann was/is an artist and a scientist before she became an entrepreneur. She has been an artist since childhood and today she designs and sells one of a kind jewelry and stained glass. Mary Ann is also a performing artist in both music and dance. As a scientist, she pursued a career as a wildlife biologist for the last 30+ years based on her love for animals.

Mary Ann became an entrepreneur in 2001 in addition to her work as a biologist and artist.  Her first business was Arctic Paradise Bed & Breakfast, Jewelry and Stained Glass in Seward, Alaska, The business continues to run smoothly and is very successful. Her second and current business is the Northern Lights Home Staging and Design.

What does Northern Lights Home Staging and Design offer?

In simple terms, home staging is decorating and preparing a home to sell. Staging helps buyers to get connected with home emotionally so they see themselves living there, which helps the home sell faster and for more money.

Challenging factor:

Some homeowners and realtors worry about spending money on staging because they think of it as a cost, rather than an investment which will help them sell their home faster (saving them money) and for more money.  Staging increases the value of the house generally 1-20% and usually only requires 0.5% to1% of the home’s value to complete the staging process. Cutting costs through partial staging or not having it done by a professional affects the end result and hurts the home seller.

Love for the business:

She loves to see “the magic happen” when she transforms the house so beautifully during staging.  This gives her a lot of personal satisfaction and appeals to her creative spirit.  Some home owners don’t want to move after seeing their beautifully staged home! Mary Ann loves it when homeowners and buyers love the way the house looks.

What is Your Global Design Style? Find out!

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Mary Ann Benoit of Northern Lights Home Staging and Design was honored to be interviewed by Kris Bohman of Anchorage Advice Givers on her experiences as an entrepreneur, and as a home stager, starting and running Northern Lights Home Staging and Design.

The interview gives insight on why she is passionate about home staging and design. It also provides some great advice if you are interested in starting your own business, whatever that may be. See the interview below.

If you would like to listen to the audio recording, check out the podcast.

Mary Ann Benoit is the leading home stager in south-central Alaska and is the only home stager in south-central Alaska trained as a professional home stager and with a degree in Interior Design. She is also a Certified Color Expert. Customers and colleagues describe her as “the best at what she does” and her work as “stellar,” “fantastic,” ”amazing,” “innovative,” “prompt and professional.”  She is known for giving “above and beyond service,” being a “delight to work with,” and “a great coach and mentor.”  “Hiring Mary Ann is more than worth every dollar and led us to success, and a new future.” To find our more about Mary Ann Benoit, check out the About Me page.

How much money are you leaving on the table? Your Bed and Breakfast table in particular. Probably a lot more than you think!

In a previous article, I talked about how Home Staging Boosts Demand for Rental Properties. Whether you have a vacation rental like a Bed and Breakfast, or a longer term rental such as an apartment or home, home staging can help you get a higher rental price, increase your business, attract a higher quality renter and generate great photos for online advertising,  How much money are you leaving on the table without doing it? Why not up your game at your vacation rental for more money and better customers.

Are You Attracting Your Ideal Customers Now?

Let’s say you have a Bed and Breakfast. Your potential customers first stop is your website.  Do you have high quality photos that highlight why your Bed and Breakfast is unique, wonderful and the perfect place to stay? Does each room look inviting, comfortable and vacation worthy? Does it draw in your ideal customer and make an emotional connection? If not, you have lost them within a few seconds!

I did a little market research on how my customers selected my Bed and Breakfast. My research (I asked them) showed that most picked my place based on the lower price. My target market was couples that were interested in wildlife viewing, and wanted a little luxury and were willing to pay more for a  mid-high end Bed and Breakfast. My ideal customers were not the bargain hunters.  I decided I needed to make a change!

My goal was to make my place unique and beautiful, raise my prices, increase my bookings and attract guests with interests similar to mine so I could provide them with great customer service.

I knew home staging worked to sell houses fast and for more and to attract a particular target market  by using decorating to make an emotional connection with those buyers.

So, I transformed my Bed and Breakfast inside and out!

What do your Ideal Customers Want?

Ultimately, they are paying for you. Your establishment is a reflection of you and your unique and amazing self:) Yup, it is really not about your bedding and art and your price. But your decor reflects “you”, and having a beautiful establishment brings higher prices.

What did I have to offer that made me unique? I had been working as a wildlife biologist specializing in birds for many years, so my expertise was in wildlife viewing. Also, I was an artist, musician and dance instructor so could offer unique art in the room as well as private  lessons. And as a designer, I wanted my decor to reflect all this and be colorful, happy and artistic. I decorated the room using lots of color so that it was happy but relaxing, wildlife art, my personal art and interesting accents with a wildlife theme.

Decorating for Your Ideal Customer

I decorated the room using lots of color, wildlife art, my art and interesting accents with a wildlife theme. I replaced the bedding, pillows, art, table and chairs, slighting and painted the dresser. I also added an electric fireplace for ambience and heat.

I used colorful pottery, my own stained glassware and wildlife accents such as this woodpecker door knocker and bear drawer handles.

In the bathroom, I selected had this beautiful shower curtain made based on a famous painting about hummingbirds as my inspiration piece. I then remodeled the bathroom to harmonize with it.  I removed the wallpaper, put in vinyl laminate flooring, new baseboard molding, replaced the outdated vanity, installed a new light and faucet, painted the walls a beautiful green.

I had the exterior painted a cheery color that harmonized with the coastal landscape, and continued the bird theme by adding outdoor bird metal art at the eaves.

How Much Money was I leaving on the Table?

So was I able to increase my Bed and Breakfast income with home staging?  Yes I was!

I took great photos and updated my website. I raised my prices by $40 per night, my bookings increased by 200% and I was fully booked the entire season. The increased prices paid for all my costs for the Interior updates the first season, and my increases the second year paid for the exterior paint job. The home staging and design work increased my income by about $10,000 per year for the one room that I rent. For an establishment with more rooms, you could increase your profit.

Just as Important as Money

Just as important, I was able to attract the types of guests that I want.  I used the new photos to promote my website using social media advertising on Facebook and bookings are increasing every year!  Having guests that I enjoy in my home that enjoy me and what I offer make a huge difference in the experience.

Stop Leaving Money on Your Table

Are you ready to update your vacation rental for increased profits and to attract the guests you want?  Contact me for a home staging or color consultation today. I can also assist you with social media advertising or a website review after it is looking great!

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