marketing tool for real estate | Northern Lights Home Staging and Design

Interview with Mary Ann Benoit on Anchorage Advice Givers

Mary Ann Benoit of Northern Lights Home Staging and Design was honored to be interviewed by Kris Bohman of Anchorage Advice Givers on her experiences as an entrepreneur, and as a home stager, starting and running Northern Lights Home Staging and Design. The interview gives insight on why she is passionate about home staging and design. It also provides some great advice if you are interested in starting your own business, whatever that may be. See the interview below. https://youtu.be/l5c3QST32ZQ If Read more [...]

Will Buyers Fall in Love with Your Vacant House?

Selling a vacant house is difficult, for a variety of reasons. With nothing else to look at, buyers tend to focus on every flaw. Buyers have a hard time visualizing how big the space is and it often appears smaller than it is. They can not picture how their own furniture might fit in the space, especially if you have a challenging layout. And most important, it is very difficult for buyers to make an emotional connection with a vacant house! They look a little sad and lonely! Here is an example Read more [...]

Home Sellers, Build Your Home Selling Team! Part 1- Find a Home Stager

Time to sell your home? It's also time to gather the key members of your home selling team to prepare for a successful home sale. This includes a professional home stager, a great real estate photographer and a Realtor who is a marketing ninja and has your best interests as their number one priority! How do you find the best people for you team? Let's start with your home stager. When hiring a home stager, I suggest you as the seller do this yourself. Get the best! See my blog article Read more [...]

Why Hire a Professional Home Stager?

Why hire a professional home stager? There are lots of simple things homeowners can do on their own to decorate their homes to sell. They can get rid of clutter, repaint, clean or put out fresh flowers. So why hire a home stager? Many homeowners are unsure of what paint colors to choose or where to move the clutter. The process of selling a home can be completely overwhelming. They often lack real estate knowledge about their local markets and how homes in their price range should Read more [...]

Home Staging Boosts Demand for Rental Properties

Home Staging Boosts Demand For Rental Properties At one time investors flocked to real estate, anticipating guaranteed and speedy returns. If you were one of the people who purchased rental properties to create the “passive income stream” that most get-rich-quick gurus recommend, you’ve probably become more nervous about that investment, especially if you’re relying on rental income to offset your mortgage costs. Whether you have investments in multiple apartment buildings, a few vacation Read more [...]

6 House Showing Survival Tips for Life in the Real Estate Market

Selling a house is stressful. Try these 6 house showing survival tips for life in the real estate market from Debra Gould, the "Staging Diva". Whether you’ve already put in a conditional offer on your dream home or you’re being forced to move for a job transfer, if your house is on the real estate market you’re probably hoping to sell fast for the most money possible. Home staging is known to reduce the number of days a home spends on the market before it sells, but it can be very difficult Read more [...]

Alaska Home Staging -Win-Win for All

One thing I love about Alaska home staging is that it is a win-win proposal for all involved. Staging is a Win-Win for Home Sellers If you are the home seller, for a small investment in home staging you can make your house look beautiful, stand out in the market over your competition; sell your house faster and for a higher price. Turn your house into a hot property! And you should be able to write off your home stager’s fees on your taxes as advertising costs on your home sale. This Read more [...]

Home Staging- What’s in it for you?

For most of us, our home is our biggest financial asset. When it’s time to sell and move on, we want to sell it for as much as possible and as quickly as possible. None of want to spend any more on the house we our selling…. None of us want to continue to pay a mortgage and taxes on a home sitting on the market or take a price reduction of thousands if it does not sell quickly.

So why home stage? What’s in it for you? A small investment can potentially reap an increased sale price up to Read more […]

Home Staging a Must-Have Marketing Tool for Real Estate Agents

Home staging expert Debra Gould receives countless email messages from real estate agents asking whether they should recommend that their clients hire a home stager.

In Gould’s experience, she has found that real estate agents are hesitant to utilize the services of professional home stagers for three key reasons:

They do not fully understand what a stager really does.
They feel that they provide adequate advice to their clients regarding improvements needed for the home to sell.
They Read more […]

5 Reasons You Need a Home Stager in a Slow Market

If you’re preparing to put your home on the market, there are a number of reasons that you can benefit from enlisting the services of a professional home stager. Here are the top 5 reasons:

1) To make your home stand out in a flooded marketplace

In a slow real estate market, it’s not unusual to see several houses for sale on the same street. Buyers have less incentive to buy today because they know increased inventory means asking prices may go down even more tomorrow. Thus, home sellers Read more […]