real estate marketing | Northern Lights Home Staging and Design

Home Staging is Like Meeting the Person you Want to Marry on Your First Date

You know it when you see it.Whether it is the right person or the right house for you, your gut instinct will tell you it is right. Then your logical brain will come up with all the reasons to support the decision you already made.The person or the home has made an emotional connection with you and that is all she wrote.If you are the one selling, how do you make the emotional connection with buyers?Home Staging. Home staging is the art of decorating a home to sell Read more [...]

Helpful Tips for Buying an Investment Property That Attracts Renters

Purchasing a home with the goal of renting it for extra income requires taking a hard look at the property. Appealing to renters is essential for your success — an investment property provides no return if it sits empty. Chances are, you face stiff competition for renters. If the supply outpaces the demand, you must devote time, energy, and money in order to secure a consistent return on the investment. A little paint and new bathroom fixtures can go a long way to show a renter that you care about Read more […]

Home Staging- How it Works, What it Costs

Home staging is the art of decorating a home to sell fast and for top dollar. It works by highlighting the home’s best features and creating an atmosphere that buyers make an emotional connection with, so they can visualize themselves living there. Each year statistics come out that talk about things like staged homes sell 78% faster and for up to 20% more. Of course, this all depends on how well you or the realtor markets the home and if it is priced competitively to start with.Just about every Read more [...]

Prepping for Sale: Home Projects That Won’t Cost You a Pretty Penny

Now that your home is ready to sell, you’ll soon be receiving money as opposed to spending it, right? Well, to get your home in tip-top shape and really grab those buyers’ attention, you’ll need to spend a little to impress a lot. Before you start to panic, rest assured that there are many budget-friendly ways to get your home ready to sell that won’t cost you a pretty penny.
Consider Small Renovations
There are definitely several simple ways to get your home ready to sell, but there are Read more […]

Bad Home Staging is like going on a first date to the drive in for dinner

In a recent article, Staging a Vacant Home- Why It’s Worth the Money by Anna Martens in Alaska Home Magazine, some of my work and tips were featured on the importance of staging a vacant home. Some of the key take-aways from the article were:In today’s market, where home sellers need to make their homes stand out from the rest, those empty spaces can be a seller’s worst enemy.“Vacant homes do not make an emotional connection with buyers and often Read more [...]

Virtual Home Staging and Design- The Pros and Cons

When it is time to sell our home, we all want to sell fast and for the highest price. One of the best ways to make that happen is to stage your home. Home staging uses decorating to highlight the home’s best features and helps buyers visualize how they can use the space while making an emotional connection with them so they can see themselves living there happily.

When it comes to home staging, there are several ways to go about it. You can:

Get a consultation with a professional home stager Read more […]

Will Buyers Fall in Love with Your Vacant House?

Selling a vacant house is difficult, for a variety of reasons. With nothing else to look at, buyers tend to focus on every flaw.

Buyers have a hard time visualizing how big the space is and it often appears smaller than it is. They can not picture how their own furniture might fit in the space, especially if you have a challenging layout. And most important, it is very difficult for buyers to make an emotional connection with a vacant house! They look a little sad and lonely!

Here is an example Read more […]