Most Realtors have heard of home staging and how it can help sell a home faster and for more money but many Realtors still have questions. Here are answers to some common questions about how the process of home staging works.
WHAT IS HOME STAGING?
What is home staging?
Home Staging is a marketing tool that uses decorating to show off a home’s best features while downplaying its flaws. Done right, staging creates an emotional connection between home and buyer, leading to a faster sale at maximum value.
Is staging just for vacant homes?
Home staging is for all homes, occupied or vacant. Staging a home with what a home seller already has is always the preferred choice, as it leads to greater savings on rental furniture and labor fees.
How Does Home Staging Work?
How long does it take to stage a home?
This varies based on the size of the home, what is needed to best market the property, and the experience of the stager.
Overall, I find that an average occupied home can be staged in 8 hours or less, and a vacant home in 2 days or about 16-18 hours. If you plan to stage a vacant home, it is best to call the stager at least 2-3 weeks prior to listing. An occupied home may require less lead time, based on the staging needs. For best results, call the stager as soon as possible.
What is the home staging process for a vacant home?
Generally, staging can be completed within 7-14 days after the initial consultation and all needed repairs and updates are complete.
- Consultation– Up to 2 hours
- Pre-staging– (usually 1-2 weeks). Home seller works on the consultation task list to get the home cleaned, de-cluttered, maintained, and completes updates such as painting, replacing flooring or lighting etc. The stager prepares the staging plan, coordinates with furniture rental companies, and prepares art, accessories, and furniture for transport.
- Staging– 1 to 2 days on site.
- De-staging- 2-3 hours. Prior to closing and after inspection is complete and/or contract is signed.
What is the home staging process for an occupied home?
- Consultation– Up to 2 hours.
- Pre-staging– (usually 1-2 weeks). Home seller works on the consultation task list to get the home cleaned, de-cluttered, maintained, and completes updates such as painting, replacing flooring or lighting etc. The stager prepares the staging plan, coordinates with furniture rental companies, and prepares art, accessories, and furniture, if applicable, for transport.
- Staging– As little as a few hours or up to a full day.. Sometimes it can be done directly after the consultation.
- De-staging- (usually 2-3 hours, if the seller has rented furniture or accessories). After inspection is complete and/or contracts are signed
- Please visit my Services page and call to discuss details.
What does a consultation include?
A consultation gives your sellers a complete list of everything they can do to prepare their home, both inside and out – whether it is vacant or occupied. With this information, the home owner can then decide how much work they will do themselves and how much they would like the stager to do. Recommendations include:
- paint colors
- furniture and accessory placement to highlight each space or focal point
- purchases, if needed, for bedding, towels, or other items
- advice for keeping the home show ready
- curb appeal
- preparing for the photo shoot
A professional consultation can help reinforce information you, as the Realtor, already provide.
Can the home seller do the staging themselves?
The most budget-friendly and effective thing a home seller can do is invest in a consultation with a professional stager. Have them follow the stager’s advice and do the work themselves. For the best results, have the stager come back for a final checkup prior to photos. See my article, What is the Cheapest Way to Successfully Stage Your House? Get a Home Staging Consultation.
Can I, the Realtor, do the staging myself?
It is always faster and more effective to hire the right professional for the job. If you wouldn’t recommend a home seller list as For Sale By Owner (FSBO), then it’s probably not a good idea to do the staging yourself. Even if you are a home stager, you still may wish to avoid staging the clients’ home and having those difficult conversations about cleaning, odors, pets, animal heads and the like to maintain a great relationship with your client. Wouldn’t your time be better used marketing your current listings and finding more?
Should every house be staged?
All houses can benefit from a 2-hour home staging consultation. There is always something that can be done to raise the perceived value of a home in the buyer’s eyes. A small investment in a home staging consultation can increase buyer appeal, reaping large rewards in the final sales price.
Does every room need to be staged?
Every space in an occupied home should be staged for a consistent look-and-feel throughout. For vacant homes, it is critical to stage the main rooms, awkward spaces, and any areas that add value to the sales price such as a potential rental unit. When rooms are left empty, buyers may wonder if the seller has already moved out or is desperate to sell encouraging low offers.
As the Realtor, do I need to be at the consultation?
Some agents never attend, some always attend, and others attend occasionally or a few minutes only. The real key to success is the home owner’s willingness to go along with the staging recommendations, and not whether the agent attends the home staging consultation. For more detail, see a great article by Susan Atwell on this subject.
Does the stager coordinate all the contractors such as painters, maintenance people, flooring specialists, etc.?
Stagers can recommend trusted, professional contractors. For owner occupied homes, the home owner will find it faster and more convenient to coordinate these contractors themselves. For home sellers living away from the property, the stager can easily coordinate all.
For more information on the value, time, cost and process of home staging, get your free report, FAQs for Realtors on Home Staging.Get Your Free Report-FAQs for Realtors on Home Staging
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