The Cost of Home Staging

The Cost of Home Staging-FAQs for Realtors

What is the cost of home staging? Here are some answers for some commonly asked questions.

How much does home staging cost?

Usually the first question I get! A better question might be can home staging help me sell faster and for more! Think of home staging as an investment, rather than a cost.

That investment will depend on the size of the house, if it is vacant or occupied, if the stager will do everything or just a consultation, followed by the seller doing the bulk of the work. It also depends on the seller having suitable furniture and accessories or if items need to be rented.

Stagers charge a fee for a consultation and give an estimate (based on an hourly fee, or a flat fee) if additional time is needed. A monthly rental fee may apply for furniture and/or accessories.

On average, stagers charge $300-$500 for that initial “working” consultation and about $100/hour for their time after that. Furniture and accessory rental costs vary based on what is needed to properly showcase the home.

Just like a home seller shouldn’t pick a real estate agent based on the highest quoted sale price for your home, a stager should not be picked based on the lowest bid. In both cases, the agent and the stager may be quoting that price just to get the job. You get what you pay for. Quality counts.

 

The Cost of Home Staging
Home Staging by Northern Lights Home Staging and Design

Who pays for home staging?

Some popular options related to the cost of home staging include:

  • the home seller pays all
  • the real estate agent pays for a consultation
  • the real estate agent reimburses the home seller at closing for an agreed amount (i.e.: for the initial “working” consultation).
  • the real estate agent pays all or part of the staging

 

More and more Realtors are covering the cost of a consultation as part of their marketing plan, leaving any further investment up to the home seller. For clients that like to DIY, a consultation may be all they need to properly prepare their home for sale. See the article, “Who Pays for Home Staging” for more detail.

 

As a Realtor, why should I pay for home staging or a consultation?

Many savvy Realtors pay for the initial consultation and their clients pay for any additional staging services.

While getting a higher price is paramount for home sellers, it may not make a big difference in a Realtor’s commission, but certainly makes for happier clients and more referrals! Ultimately, selling faster will be great for you and your client because everyone gets paid faster. It also lowers marketing expenses for you and holding costs for your client. Home staging is an investment. With little money up front, you should be able to list the property for more and sell faster.

 

How can I help my clients understand the value of home staging?

Most Realtors believe that staging increases the dollar amount that buyers are willing to pay for a home by between 1 and 10%.  Also, homes that are staged first before listing spend 90% less time on the market.

Help your sellers see that staging will cost less than that first price reduction. The increased sales price of their home, faster closing, and reduced holding costs, will more than cover the staging investment and all with a whole lot less stress!

The Cost of Home Staging
Home Staging by Northern Lights Home Staging and Design

My sellers have a very limited budget. How can they afford the services of a professional home stager?

Think you can’t afford to hire a professional home stager? In today’s market, you can’t afford not to. For the most budget friendly option, invest in a home staging consultation. Home sellers can do the work themselves based on the advice of a professional home stager. For the best results, have the stager return for a final checkup prior to photos.

 

How much does it cost to do “Lite Staging”? 

Putting a few decorative items or sparse furniture in an otherwise vacant house is often more distracting for buyers than not adding anything at all. “Lite” staging or “vignette” staging of small areas is generally not a good investment as it does not help make that emotional connection which sells the home. It also does not highlight the home’s best features, give buyers a sense of how big the space is, or how their furniture might fit in the space.

For more information on the value, time, cost  and process of home staging, get your free report,  FAQs for Realtors on Home Staging.

Get Your Free Report-FAQs for Realtors on Home Staging

FAQs for Realtors on Home Staging

Resources

An Inconvenient Truth about Selling your Home.

Answers to questions commonly asked by real estate agents considering
Home Staging for their clients

Helpful Tips on Finding a Great Home Stager

Home Staging Consultation: Should Realtors Attend?

Home Staging Proof: Solid Science Proves Staged Homes Sell Faster.

National Association of Realtors 2015 Profile of Home Staging

National Association of Realtors 2017 Profile of Home Staging

Consumers Guide to Real Estate Staging

Six Tips to Maximize Your Home Staging Consultation Dollar

Summary of 2017 Home Staging Statistics

What is the Cheapest Way to Successfully Stage Your House? Get a Home Staging Consultation.

Who Pays for Home Staging

Why Hire a Professional Home Stager?


Written by Mary Ann Benoit of Northern Lights Home Staging and Design and Susan Atwell of Atwell Staged Homes

Call 907-362-0065 today

 info@northernlightsstaging.com

Northern Lights Home Staging and Design awards and credentials

 

Share This:
Facebooktwittergoogle_pluspinterestlinkedin

Published by

Mary Ann Benoit

President- Northern Lights Home Staging and Design Owner- Arctic Paradise Bed and Breakfast Artist- Stained Glass, Jewelry and Alcohol Ink Art Wildlife Biologist Director- Kaleido World Percussion and Dance Company Director- Tavus Dance Company of Alaska Lover of music, art, dance and animals.

Leave a Reply

Your email address will not be published. Required fields are marked *