Home staging helps buyers see their dream life before them.
Helping buyers see is the key.
You may have heard that when people buy homes, they buy on emotion rather than logic. In the past I wrote about how Selling Your Home is Not About Selling Your Home, it is about selling a dream.
You can’t sell a dream if the buyer can’t see it. That is why vacant houses are hard to sell. Very few can “see the dream” in an empty house. They just look cold and uninviting.
Being able to see is just important in an occupied home.
Most people can’t visualize very well. They can’t picture that purple room of yours with white walls. They can’t picture that bedroom you converted to a playroom as a bedroom. They can’t visualize that home gym you created as a child’s room. And, they can’t really visualize how much space the room really has when you have so much stuff in it. Or, if it is totally empty.
If they can’t see it, in their mind’s eye or with their real eyes, they probably won’t buy it.
How can home staging help buyers see so you can sell your house fast and for the most possible?
Show Me the Money
Home staging helps buyers see the value of what you are offering.
Value partially comes in the number of bedrooms and whether a property can be income producing for example.
If you have converted a bedroom to another function such as an office or gym, it is important to stage it as a bedroom. The price of your home is partially based on number of bedrooms. If it does not look like a bedroom, buyers won’t see it as a bedroom.
Buyers are often looking for a home that has income producing potential, such as a rental unit with a separate entrance. If you have a space that could be income producing, stage it that way to show the possibility.
Show me the Dream
People buy to create a better life than they have now. You can show them the possibility of more outdoor living space, more beautiful decor, more room for their kids to play or for a growing family, more storage, room for a home based business or work out area and more with staging!
Know your target market and their dreams. Show the possibilities!
Can You See It?
A professional home stager is an expert at staging a home so people can see themselves living their dreams there. They will research your area and determine a target market to stage for.
They can see it, and can help others to see it.
Help Buyers See What They Need
I would like to show you how you can sell your house fast and for more by helping buyers see a better life in your for sale home. Get started with a home staging consultation today.
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This is so true – most buyers need help to see their dream life. Great post with wonderful photos and ideas to illustrate your ideas and the value you bring to the table!
Thank you!
Staging makes ALL the difference! I remember being a house hunter and feeling overwhelmed. The house that shows me how it can work for my family puts itself ahead of the others.
Perfect!!
Another spot on excellent post on staging, Mary Ann! It is definitely selling a dream!
Thank you! I think when people buy most things, it is about some type of dream. Well, maybe not dishwashing soap. Haha!
You make great points about how to help people visualize living in a home and the benefits of doing so.
Thank you!
As always, great tips! I especially love the tips about a bedroom. If the homeowner is currently not using it as a bedroom, it should be staged as one. GOLDEN!
Thank you! Yes, people can’t visualize well, we need to show them the possibilities!