Listing before staging the home
Home sellers often do not want to spend money on staging and list first, assuming they will stage it later if it does not sell. In other cases, in a rush to get the house on the market, the staging happens after the home is listed. Sometimes realtors tell their clients they do not need to stage the property. Later, the home sellers contact me to stage it after it has been on the market for a while without receiving any offers.
Why is this a home staging mistake?
Buyers look for a house online before they ever visit it in person. If the original photos are not appealing, staging later and then updating the photos will not attract buyers that have previously viewed the listing. You have essentially lost that part of the market that could have been interested in your home sale. The longer the listing has been up, the more likely buyers are going to wonder what is wrong with the house or submit a lower offer, thinking the sellers may be getting desperate for a sale.
Staging after listing is better than not staging at all, but statistics show that the time on the market will be longer than if had been staged prior to listing. The longer a house is on the market, the more price reductions you will likely have, causing you to lose money on your bottom line as well as costing you money in mortgage payments, utilities etc.
Mary Ann, This is all good advice, especially to do it right the first time.
Thank you Lisa!
Such a great reminder – staging is worth every penny!!
Thanks so much Christie!
Great advice! Good staging is always a worthwhile investment! It is much easier if sellers begin to view their property as an investment they are looking for the best return on rather than as a home once they are ready to list.
So true, and it is important to consider staging an investment rather than a “Cost”. Thanks Janet.
Super smart advice Mary Ann! Why hire a professional stager and then mess that up! One of my favorite photos I have seen on wasting money is the burning money image….oh my, this could be used for many DIYers who after the fact come to us saying help!
YES! It is a great image and yes I have seen a lot of DIY damage that needs fixing, including some I have done myself haha!
Really great advice and a reminder how important staging can be to the successful sale of your home.
So true and thank you!
Such good advice! Do it right the first time and you won’t have to do it again.