Will younger buyers love your for-sale home?
The majority of staging projects that I do are for older sellers and the target market is younger buyers. The sellers are retiring and moving to a new location. Many have lived in their home for many years, which were often built in the 1970’s-1980’s. Based on the price they are selling these older homes for and location near schools, the target buyer is often a young family buying their first or second house. The styles that appeal to these two groups are usually quite different!
To appeal to a younger buyers, home staging can really help give a fresh modern feel that younger buyers are looking for. For more examples of how home staging can help attract younger buyers, see my article “Home Staging Helps Seniors Move on to Their Next Adventure”.
Here is an example of a home staging project that shows how home staging can appeal to younger buyers.
This house had been on the market for about a month with little interest. The home seller decided it should be staged, although the realtor had not suggested it. Once staged, they got new professional photos and the interest and showings increased by at least three times the amount they had before. Everyone loved the way the house looked! They had an offer within 2 months and were able to move on quickly to their new location. This house would have sold more quickly had they staged it initially before listing and would have saved them money on photos.
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Totally agree, Mary Ann! Staging for your target buyer is a really important step in marketing your home!
Thanks for reading Janet! So true!
It is an important point to think about what will appeal to the type and age of a person who is likely to buy your home! Clearly, the staging here made all the difference.
Thank you so much Lisa!
Mary Ann this is an extremely valuable and relevant post for today as zillions of 50+ers are downsizng and moving, like we did recently. Smart realtors know the value of staging as we certainly understand that first impressions make or break a sale.
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Thank so much Mitzi! First impressions are key. People usually make their mind up about the house in the first minute after walking in if not before they even got to the door. Actually, they do when they see the picture online!
Such a great example of why staging is a must. We all know that you only get that one chance for that first impression.
Thanks so much Sheri!
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