How NOT to Sell Your House in Seven Easy Steps

Online, in another state, far, far away, I saw this listing for a house for sale. It is the perfect example of how not to sell your house!  If you don’t want to sell fast or for more, follow this advice! Make sure every room is so cluttered with objects and décor that buyers are totally distracted with your stuff and can’t see past it to the house! 2. Make sure it does not appeal to the greatest number of buyers by making the colors and décor so personal that it only appeals to Read more […]

FAQ’s For Home Sellers- What is Home Staging?

What is Home Staging? Wondering if there is a magic wand that you could wave at your house to make it sell fast and for more? Well, there is! It is called home staging. Find out “What is home staging”  in this video on FAQ’s for Home Sellers on Home Staging. What is home staging? Home Staging is a marketing tool that uses decorating to show off a home’s best features while downplaying its flaws. Done right, staging creates an emotional connection between home and buyer, leading to a faster sale Read more […]

Staging the Stager’s House

One of my favorite home staging jobs was when I staged another home stagers house. What???  Yes, even home stagers can benefit from home staging when selling their house! Why? Two reasons: One of the most valuable aspects of home staging is getting that objective view of your for-sale home that a home stager can give you. When you live in a house every day, it is easy to no longer see that pile of stuff in the corner, notice the smell of cat litter or notice that squeaky door. Even home stagers Read more […]

Why Your House Won’t Sell

There are many reasons why your house won’t sell. Common reasons include condition, buyer appeal, price, marketing, market conditions and you! To sell a home fast and for the price you want, it has to appeal to buyers!  Buyers want a move in ready property that is clean, modern, well maintained and that they make a connection with and can visualize themselves living in. It has to be at a price they can afford, and they have to know it is for sale! Condition-Does the house appeal to buyers? Is Read more […]

My Life as a Home Stager

Mary Ann Benoit- President of Northern Lights Home Staging and Design

Ever wondered what life as a home stager is like? How I Became a Home Stager Many years ago I got a degree in Interior Design, and although I used it on some jobs and always loved it, my life took a different path and I became a wildlife biologist. Three years ago, I decided I wanted to start some type of creative business. Working for the government as a scientist was not exactly feeding my creative spirit!  One day when taking one of those fun quizzes on Facebook, called “What is your true Read more […]

How much does home staging cost and who pays for it?

How much does it cost is usually the first question I get from home sellers! A better question might be can home staging help me sell faster and for more! Think of home staging as an investment, rather than a cost. Home Staging is an Investment. Which House Would You Rather Buy? Before Home Staging After Home Staging by Northern Lights Home Staging and Design That investment will depend on the size of your home, Read more […]

What is the Cheapest Way to Successfully Stage Your House? Get a Home Staging Consultation

How Much Does it Cost? Usually the first question I get when a home owner or realtor calls about home staging is “How much does it cost?”To get the best possible results from home staging, it is worth spending the money to hire a professional home stager with experience and great reviews. See my interview on Helpful Tips for Finding a Great Home Stager to learn what to look for. Benefits of Home Staging The benefits include getting the highest possible price for your home in the Read more […]

Will Younger Buyers Love Your For-Sale Home?

Will Younger Buyers Love Your For Sale Home

Will younger buyers love your for-sale home? The majority of staging projects that I do are for older sellers and the target market is younger buyers. The sellers are retiring and moving to a new location. Many have lived in their home for many years, which were often built in the 1970’s-1980’s. Based on the price they are selling these older homes for and location near schools, the target buyer is often a young family buying their first or second house. The styles that appeal to these two groups Read more […]

The Power of Color in Home Staging

Color is a very personal thing. We all have our favorite colors and ones we really don’t like. The colors we surround ourselves with, whether in our homes or the clothes we wear affect our mood and be stimulating, relaxing, inspiring or agitating. Because color can have a strong emotional effect on people, it is important to consider how it will affect buyers when you put your home on the market. While you can indulge your love of certain colors when living in the home, those colors may turn Read more […]

Preparing for your Photo Shoot

Getting professional photos to highlight your for-sale home is critical to helping your listing outshine the competition online and getting buyers to visit your property!Professional photos also  help make your vacation rental stand out online and attract your ideal customer.Even with professional photos, it is important to make sure what is in the photo looks great and will capture buyer  or renter interest! After all, a high quality photo of an ugly room will emphasize the negative aspects rather Read more […]

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