How are you feeling about yourself?

• Do you like the way you look?
• Are you healthy and happy?
• Do you feel peaceful, abundant and grateful for all you have?
• Do you love the way you start each day?

Why do so many of us go on for years without changing our lives for the better? I know for me it has always been the struggle between the short-term pain versus the long-term gain.

Imagine yourself thinner, healthier, happier and more peaceful. What if you could transform yourself? I mean lose weight, quit smoking, improve your health and well-being, reduce your stress and do it all without all the “pain” we usually imagine coming along for the ride?

The Same Old Struggle

Like many people, I struggle with all of those things. Every year I had the same resolutions, goals etc. Lose weight, work out, eat better, quit smoking. EVERY YEAR for at least 20 years. I had some successes in some things some of the time, but never in all of the things.

THEN IT CHANGED

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For me it was the same old struggle. Mary Ann Benoit- President of Northern Lights Home Staging and Design.

I heard about Jim Fortin and TCP (Transformational Coaching Program) from a friend who was taking the program. I listened to his free podcast and was so hooked on it I was excited to learn about the program which opens up 2 times a year. Just from listening to his podcast about controlling your thoughts and habits among other things, I was inspired to change my diet and started losing weight. I thought the program could also help me not only with health but with business. Learn more about Jim Fortin in this Inc Magazine article.

Invest money in personal development during a pandemic? Are you smoking crack?

I was scared to invest in a program like this at the beginning of COVID. The program was just under $3000.  I knew business would be slow or suspended for both my Bed and Breakfast and my Home Staging and Design businesses.  I had never invested in any type of “personal development” course before. I decided it was the best time to do it because I had time and it would be better to remain positive during this time of uncertainty and to make lemonade out of lemons. I also figured investing in myself and my business would hopefully pay for itself later.

I soon realize that Jim and his coaches are truly amazing. I join their Facebook private group with about 500 others, and receive weekly content such as workbooks, videos and audios with homework followed by weekly Facebook lives with Jim and the coaches on a wide variety of topics from health to business. We worked on things like clarity, vision, sub-conscious values, habits, self-integrity, responsibility, commitment, choices, relationships You could also ask for coaching on any topic in the FB group or do a “hot seat” on one of the live calls. The community of people in the group from all over the world was extremely positive and supportive. Participants also did regular videos talking about their struggles and wins so everyone got to know each other.

We were each asked to do a 90 planner and track our goals and activities, with a focus on either health/wellness or business. I picked business.

So, what happened to me?

TCP Improved my Health

I joined TCP to increase my income for my Interior Design/Home Staging business.

Although my focus was business, the program instead provided incredible value to my health and well-being.

TCP helped me overcome stress over-eating and smoking that I had struggled with for more than 20 years.  I lost 14 lbs, quit smoking and totally changed my diet to healthy whole foods and went from exercising a few hours a week to 3-4 hours a day.

What was interesting was what we learned about subconscious re-programming and habits helped make all these changes much less painful than I had experienced in the past. Why? As Jim mentioned in an article in Forbes Magazine, “Research has demonstrated that 95% of all habits and everything that we do is subconsciously-driven, which is housed in the right brain. But when we say, for example, ‘I’m going to change my mindset,’ that is a left-brain, analytical thought. We’re using the smallest part of the brain, the 5% analytical part, to try to change our habits at a core level, and it just doesn’t work that way.”

I also struggled with voice issues which made it difficult to speak sometimes and found that doing healing visualizations and quitting smoking helped improve that tremendously.

I also have a nerve issue in my right foot that made it painful to walk more than 30 minutes. With healing visualizations and weight loss I am out walking several times a day without pain

TCP Improved My Well-Being

I used to be that person that would wake up thinking about what I had to do, check my email and social media and then DO DO DO all day and into the night for my business. I watched 5-6 hours of news a day and was stressed out, like a hamster on the wheel that never stopped.

Now, I start the day with a Miracle Morning routine consisting of silence, affirmations, visualizations, exercise, reading and journaling. I’ve learned do less better and feel amazingly peaceful, and grateful for all I have. I limit my news watching time to an hour or less.  

TCP helped me release anger and stories I had developed from a 15 year traumatic work experience which likely caused some of my health issues and stress eating.  Releasing the stories and forgiving brought me peace and healing.

My Doctor Was Amazed

Last week I went to my doctor for my annual check up and blood work. She said “Holy cow Mary Ann, What the heck have you been doing?  Actually she said “Holy Shit Mary Ann, What the hell are you doing?”.  My doctor and I used to dance together in a dance troupe so that is how she really talks to me:) Your blood work looks fantastic and you have lost 45 lbs from your highest weight record here. I told her about TCP. She said, “I am so proud of you, you just inspired me and made my whole day”!.

Yeah!! I’m good with that!

While my business income didn’t increase, I think I needed to be better to offer more to my clients and am looking forward to what the future brings for my business now that I feel like a new person.  I liked it so much, I just joined TCP for Business.

“The pandemic puts the earth on pause, cleansing and shifting our planet. This course does that for me on an individual level”. 

Try it for Yourself

Don’t take my word for it, try it for yourself. Some of these links are affiliate links, meaning I may get paid a small amount for referring you at no additional cost to you.

Get on the Waitlist for the next TCP Program. I think this is the best training I have ever invested in. It made a huge difference for me which is why I am sharing. I hope it can make a difference for you too.

Check out Jim Fortin’s Podcast. This is how I started and it’s free,

Listen to this podcast episode- Why Your Bad Habits are So Hard To Break. This one really helped me to change some of my eating habits and lose weight, even before joining the program.

This is a great episode too. How the Law of Attraction Repels Money and Abundance you Want.

Listen to the Master Thought Formula, which is amazing!

Ways to Work With Me

I specialize in helping you create a colorful and happy home that tells your story. I can work with you in person or online and assist you with design and color consultations so you can do the work yourself, or I can help you implement it all. My most popular package is a design/color consultation. Check out all my Edesign packages here.

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Today I had a “moment” I will always remember.

I started the day feeling a little depressed. The stock market has been insane and my retirement funds…well I basically just stopped looking.

My Bed and Breakfast got it’s first cancellation, and I expect many more to come. Not sure how my design business will fare.

People are freaked out and have cleaned out the stores of hand sanitizer, hand wipes, chlorox and toilet paper. What? I just don’t get the toilet paper thing. Then my 90 year old mom told me why. “When 1 person sneezes, 300 people crap in their pants”. Haha, apparently her pastor told her congregation this nugget of wisdom at church today. Now I get it:) Luckily, I have plenty of TP.

I decide I will have a positive day and get outside in the fresh air and not allow myself to dwell on fear,  negativity or the virus. I decide to go on a gray whale watching trip in Kenai Fjords National Park adjacent to Seward, Alaska where I live.

The boat is fairly empty, and people spread themselves out in the booths, trying to maintain 6′ apart. I find a booth where I sit alone, after wiping off the table with the Lysol wipes in my backpack. It is a gorgeous sunny, cold day. As we head out, we see some bald eagles and sea otters. Then some Dall’s porpoises came to play next to the boat. They are super cute and look like mini Orcas.

Soon we see a large group of Orca whales. Some had calves. The males have extra tall dorsal fins. I see a mom with 2 babies and the male swimming behind them. A picture of a happy family.

Then I luck out and an Orca (adult female I think) swims up close to the boat to model for me, and then swims under the boat!

The Orcas are everywhere and I enjoyed watching this male swimming alone in the beautiful light.

We weave in and out of harbors I had not been to, and around various islands. We see a magic cove that has caves that cormorants like to nest in.  We go by an area where a group of Harbor Seals have hauled out on a rock.

They feed us lunch, and later hot chocolate chip cookies fresh from the oven. The scenery is beautiful, the air is fresh and clean and it is a bluebird day filled with amazing wildlife.

As we head in to port, once again there is cell phone coverage and an email pops in. I shouldn’t look, but I do. I get a message I find very upsetting. My eyes tear up a little as I read it. I decide to close it and save it for later, not wanting to ruin the day. After leaving the boat, while still on the dock, I see a cute sea otter, just hanging around and eating. Sounds like a good plan and I wonder if I have any chocolate at home:)

I head to my car, and as I reach it, it happened. My moment. A total stranger, a younger woman who had been on the boat in a nearby booth approaches me.

“Can I give you a hug? I saw you tear up on the boat and thought maybe you needed one”.  

I thank her, and tell her I am OK and we “elbow bump” instead.

When I got home, I could not stop thinking about this. That someone would notice a total stranger feeling a little upset and then even during these times of social distancing want to say something and offer a hug was moving. The kindness of strangers is a powerful thing.

While some are out there hoarding toilet paper and price gouging, others are taking the time to connect and come together, even at risk to themselves.

I felt the need to share the experience so put a blurb about it on my personal Facebook page. I received more likes and comments on this than anything in recent memory.  It also spurred a lot of concerned emails checking to make sure I was OK from good friends as well as acquaintances.

Kindness is apparently as contagious as the virus.

That really made my day, and I hope by sharing it with you,  it will make yours too. Let’s be kind and take care of each other in the difficult times ahead.

Mary Ann

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Great question. I’m glad you asked Usually, they are very different things. The key difference is who you are decorating or designing for.

Home staging is decorating for the buyer. The goal is to make an emotional connection with them, so they can envision themselves living there and want to make an offer. You are appealing to their vision of their ideal lifestyle. To learn more about home staging, see my article, Home Staging- How it Works and What it Costs.

Interior design is decorating for the homeowner. The goal is to also to make an emotional connection and create their vision of a home that works for their ideal lifestyle.

There are some definite differences in how you make this emotional connection. In home staging, you are decorating for the target market, or most likely buyer of the home, whether It’s a young family, retired professionals or whoever. Colors are generally more neutral to appeal to a greater number of people. The decorating should highlight the features of the home, rather than tell the story of the owners. Personal items are usually removed. About half of the items your normally live with are removed to make it feel more spacious and show off the features of the home itself. Home staging is often done with the seller’s belongings, or with rental furniture and décor which are often typical retail items that are lower to mid-range in price.

With Interior design, it is important to let the personal story of the homeowner shine. Colors can be as rich or colorful as you like. Personal items are highlighted and given a place of honor. How much is on display all depends on the style the owner prefers. Interior design may use a wide range of retail or unique or custom furniture and decor in a wide range of price points.

Virtual staging is digital home staging done to a photo of a vacant room. The virtual staging may be done with a software program that has specific items available for use in the program, or it may be done by a designer with access to any product available on the market, both retail and custom. Virtual staging by a designer may offer more options for design and home décor than staging software programs. To learn more about virtual staging, see my article, Virtual Home Staging and Design- the Pros and Cons.

Recently, I completed this virtual staging project, which was selected as an example of Edesign for an Interior Design magazine, “Vision”, for the article “5 Things You Need to Know About Edesign” by JoAnne Lenart- Weary. The article starts on page 50, and my design is on page 55. To learn more about Edesign, see my article, Edesign-How it Works.

In this case, the virtual staging was both home staging and Interior Design! I used Photoshop, rather than a virtual staging program to complete the design.

The target market for this staging project was a young family in a high-end neighborhood. I created a modern global style design I thought would appeal to young, professional buyers in their 30’s that were starting a new family. I used greens for the colors, as green appeals to most people, and would not seem either too feminine or masculine. The wall color of the home was already neutral. The design is casual, comfortable, modern and uncluttered to highlight the features of the home. The living room design was chosen for the magazine article.

Here is the living room from another angle.

Here are a few of the products I used in the living room design. Click on the pictures to learn more. Some are affiliate links, meaning they give me a small commission for sharing at no additional cost to you.

I love all this beautiful black and white art from Arhaus.

Here is close up of the dining area in this open concept space.

To show the possibilities for the large unfinished basement, I created a playroom area next to a comfortable family area where mom or dad could work while doing laundry and keeping an eye on the kids. There is also a crafting area and table. The rugs and kids’ furniture are all washable and pet friendly.

Here are a few of the products I used for this unfinished basement. These beautiful rugs from Ruggable can be removed from the pad and washed in a washing machine, and are kid and pet friendly, as are the washable covers on the bean bag furniture for kids from Pottery Barn Kids.

You may be wondering, is virtual staging helping this house sell? The house is still for sale. It has been on the market 4 months, and was virtually staged after being on the market a month vacant. In looking at the market data for similar homes today, it appears this home is initially overpriced by $30k-$40K (10%) and the current price is still over market value even with 4 price reductions. Staging can help you sell quicker and for more, but it is not a silver bullet, and requires a competitive price when first listing and good marketing for it to work. Virtual staging has generated more interest in the home, and is probably the best option in this case so the sellers do not incur monthly rental costs for furniture and accessories associated with traditional home staging, as they wait to get their asking price.

Need Help with your Home Staging Project?

Need help staging your home for a speedy and profitable home sale?  Check out my home staging services. I offer local in person home staging consultations, vacant and occupied staging. I also offer online home staging consultations, virtual staging and social media marketing for your home sale nationwide.

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Home staging is the art of decorating a home to sell fast and for top dollar. It works by highlighting the home’s best features and creating an atmosphere that buyers make an emotional connection with, so they can visualize themselves living there. Each year statistics come out that talk about things like staged homes sell 78% faster and for up to 20% more. Of course, this all depends on how well you or the realtor markets the home and if it is priced competitively to start with.

Just about every call I get starts with how much  does it cost, and how does it work? This video is for you!

Note: Prices have increased since the time this video was created. See more current costs below and note things are always changing.

What are my options and how much does it cost?

Every house is different and there are options for every budget and situation. Most folks are looking for the most affordable way to stage. Low cost is not always better though. Remember, staging always costs less than your first price reduction if it does not sell. 

 Professional staging can help sell faster and for a higher price. See my article, “My Top Ten Home Staging Tips” for the most important things to consider. It’s also good to know things you should not do! See my article “How NOT to Sell Your House in Seven Easy Steps” and “Why Your House Won’t Sell” to learn more.

Check out the following options to see what best fits your situation. The prices listed are just general estimates for planning. Every house is different and the investment in staging may vary.

Home Staging Consultation- Most Affordable

The smartest way to stage your home while still living in it is to start with a professional staging consultation and then do the work yourself. A stager will give you expert, unbiased advice on everything — inside and out — that will help you get top dollar, focusing only on changes that deliver a real return on your investment of time and money. This approach works especially well for sellers with limited budgets who understand the value of staging and are comfortable being hands-on. While the result may not be quite the same as having a pro do everything, it will absolutely make a difference. Many stagers will also offer a follow-up walk-through after you’ve completed the work to fine-tune the final result.

Every home — no matter how well-maintained — benefits from a consultation. The real value lies in the stager’s knowledge of your local market, their ability to present your home through a buyer’s eyes, and their objective perspective. When you live somewhere every day, that kind of distance is nearly impossible to achieve on your own. Don’t be nervous about what they’ll suggest — their entire goal is to help you sell quickly and for the most money possible.

The longer your home sits on the market, the more disruptive last-minute showings become, all while you continue paying monthly carrying costs. Extended time on market also typically leads your agent to recommend a price reduction — often $10,000–$15,000 at a time in Alaska’s market. Buyers also grow suspicious of homes that linger, making them less likely to offer full price. Stage before you list — you rarely get a second chance to make a strong first impression at your original asking price.

Investment: In Alaska, expect to pay $500–$800 for a 2-hour consultation, with larger homes or those needing a color consultation running $800–$1,200 or more. Full-service staging (where the stager does the work) typically runs $1,500–$4,000+ depending on home size and scope. Given Alaska’s higher cost of living and limited pool of staging professionals, budgeting on the higher end is wise.

Occupied Home Staging- The Best Option

If you’ll be living in the house while it’s on the market, this is the approach I recommend most. We start with a consultation to assess your space and build a clear plan, then get to work staging it that same day — working mainly with what you already own.

In some cases, I may suggest picking up a few inexpensive items like fresh bedding for the master bedroom, new shower curtains, or updated towels for the bathrooms. Small touches like these go a long way in making a home feel clean, modern, and truly move-in ready to buyers.

The good news? Most people already have everything needed to create a beautiful result. Often it’s simply about rearranging what you have so that each room has a clear purpose, feels open and inviting, highlights the home’s best features, and connects with your target buyer. Because I work with your existing furnishings, you typically won’t need to rent a thing — saving you real money.

Investment: $650–$2200. Depending on the size and condition of your home, staging can take anywhere from 4 to 10 hours, and you may want to budget a little extra for items like new bedding or towels. Every home is different, but the great news is — you’ll be done in a day!

Hybrid Home Staging- A Great Option

This service is similar to standard Occupied Home Staging, but is the right choice when some of your existing furniture has seen better days. In those cases, I’ll recommend bringing in a few rental pieces to elevate the overall look and ensure your home shows its best.

Furniture rental fees are billed by the month, and my pricing assumes approximately two months of rental costs. For soft goods like bedding, towels, and accessories — anything that will actually be used in the home — those will need to be purchased rather than rented, as they simply aren’t available for lease.

Because rentals add a few extra steps to the process, I’ll spend additional time sourcing the right pieces, coordinating delivery, and being on-site when items arrive. At the end of your listing period, I’ll also handle the de-staging carefully to make sure your home comes through without any damage.

The staging itself is still completed in a single day.

Investment: $2,500–$5,000. Depending on the size and condition of your home, the process typically takes 6 to 13 hours and may include costs for new soft goods as well as rental furniture. Every home is different, and I’ll give you a clear, honest estimate before we begin.

Vacant Home Staging- Largest Investment- Just Do it.

Vacant homes don’t sell quickly. They look sad and lonely, fail to make an emotional connection with buyers, and offer no sense of scale — making it impossible to know how big a room really is, whether your furniture will fit, or even what the room is meant to be used for. With nothing to draw the eye, buyers focus on every flaw instead. Meanwhile, the house sits on the market for months while utility bills, mortgage payments, and price reductions pile up. Just stage it!

(See my feature in Alaska Home Magazine: “Staging a Vacant Home — Why It’s Worth the Money”)

Yes, it’s an investment. But consider what’s involved — sourcing and planning an entire home’s worth of furniture and décor, making sure everything fits the space and works beautifully together, then delivering, unpacking, and styling the whole home to look gorgeous in a single day. And when the home sells, I’m back to de-stage everything carefully and ensure your property is left in perfect condition.

Investment: $3500–$6,000. The final cost depends on how much furniture needs to be rented and how long the home is on the market. This estimate covers up to 2–3 months.

How Long Does It Need to Be Staged?

Keep it staged until after the inspection is complete and the sale is pretty much a done deal. You don’t want the buyer to come to the house and think, wow, this looks nothing like what I bought, or to have to start over if the deal falls through.  Many staged homes sell within the first month and rentals go into the second month while waiting for the inspection to be complete. I have had some homes sell the first day on the market, but it still takes time for the inspection, etc. My cost estimates were based on two months. There are no guarantees though. No one can predict how long it will take

The Bottom Line

OK, so you know staging will help you sell faster and for more. Even if you spend $5000, that is half the cost of your first price reduction most likely and you should be able to make the investment back easily in a higher selling price and reduced time (and expenses) on the market. See my article, “Spend a Little- Make a Lot with Home Staging” to learn more.

Food for Thought

I know, you are thinking YIKES! I want to sell and not spend one more cent on this house. You may be tempted to go with the lowest cost stager or try partial staging or vignette staging or some other half measure. Your realtor may offer to do it for you. Are they a professional stager? Wouldn’t you rather have them spending their time using their expertise to “market” your house instead?  Halfway measures are a waste of your money, don’t work and are distracting to buyers.  When I get calls asking me to do those things I always say no. See my article, “Bad Home Staging is like going on a first date to the drive-in for dinner” to learn more. 

I hope you found this helpful! For more info, check out my guides, FAQ’s for Home Sellers or FAQs for Realtors and best of luck on your home sale!! If you need help, I offer staging consultations as well as virtual staging and remodeling services nationwide and in person staging in my service area.

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In a recent article, Staging a Vacant Home- Why It’s Worth the Money by Anna Martens in Alaska Home Magazine, some of my work and tips were featured on the importance of staging a vacant home.

Some of the key take-aways from the article were:

• In today’s market, where home sellers need to make their homes stand out from the rest, those empty spaces can be a seller’s worst enemy.
• “Vacant homes do not make an emotional connection with buyers and often look a little sad and lonely! A good way to fix this is to have your home staged.
• Staging dramatically improves the marketability of a home.
• Staged homes photograph much better and buyers can more easily remember the home after viewing it.
• Tricky layouts and specialized rooms cause trouble when showing a vacant home
• Staging a moderate-sized home in Alaska can run from $3,000-$4,500 depending on size, layout, accessibility and location.
• Staging always costs much less than your first price reduction, which can be $10,000 or more.
• An increased final sales price, faster closing, and reduced holding costs, will more than cover the staging investment and with a whole lot less stress!”.

This article provides additional insights into why it is so important to not only stage your vacant home, but make sure it is staged right. Staging it the wrong way can be just as ineffective as not staging it at all!

A professionally staged home done right, looks like a real home that people live in, and that buyers dream of and can envision themselves living in. The staging highlights the home’s best features, shows the purpose and possibilities of various rooms, how areas with poor layouts can be used, and feels warm and inviting.

Debra Gould, the Staging Diva, in her article Great Home Staging is Invisible says “I believe that great home staging is invisible. That sounds like a paradox. What I mean is that when you’ve really mastered the art of home staging, few people will realize the house is staged. Potential buyers just know that they love the house. “

Often, I get calls from Realtors that are just price shopping, looking for the cheapest stager. I am often asked if I will just stage a few rooms or lightly stage rooms. This is sometimes called “Vignette staging”, where a few items are put in a room to show scale as shown in the photo below.

Does this room look warm and inviting?  Can envision yourself living here, or do you want to?  Is it highlighting the best features? Does it show the purpose or possibilities of the room? If this is a bedroom, do you still wonder what size bed can fit here? Does it look like real people live here or like a staged space? If you were a buyer, would you be distracted by a room like this? It would be obvious that the owners do not still live in the home. Would you wonder if they might be desperate to sell and make a lower offer if you made an offer at all?

While this type of staging might appeal to some Realtors or sellers looking for the cheapest way to stage, how effective will this really be in selling the home quickly or for top dollar? Remember, you get what you pay for.

According to Debra Gould, “The point of home staging is that you are romancing the buyer so they fall in love with the house. Silly staging tricks like putting tape on the floor to show the outline of where a bed could go for scale, or putting a few pillows and a piece of art in a room to show scale are like “going on a first date with someone and they take you to the drive in for dinner”.

As a professional stager, I have been asked to stage many homes that had been on the market, sometimes for years without selling because they were poorly staged, partially staged or used vignette staging. After being properly staged, they sold quickly.  The house below was on the market vacant for a year and did not sell, partially because it’s poor layout made it hard for buyers to visualize how they could arrange furniture in the room. Then it was poorly staged with limited furniture and vignette staging, and remained on the market for another year. Finally, I did a full staging job throughout the house and it sold within 6 weeks.

Remember, after a home has been on the market for a while, it can be harder to sell as quickly if you wait to invest in professional staging later. All those buyers that have already seen the house previously are not likely to be interested. The longer a house remains on the market, the more people wonder “what is wrong with it”. Better to stage it right the first time.

Susan Atwell, of Atwell Staged Homes mentioned to me recently that selling a home is all about the 4 P’s, Price, Product, Promotion and Place.” To sell a home quickly and for top dollar, it is important to have a reasonable price (your realtor can help with this), a great product (which is where home staging comes in), great marketing (which is where your realtor is important) and a great location. Bad home photos on the MLS reflect more poorly on the Realtor who posted them than on the home that is for sale. They are, after all, the ones who are responsible for marketing your home. 

You as the home seller have control over who you select for a Realtor to market your home as well as who you select for a home stager to prepare your home for marketing. Take charge of this and hire a professional who will do the job right for you.  Make the calls yourself and learn the value of what you are getting for your money. It’s worth the money in your pocket after the sale is done!

Need help with your home staging project? Get a professional home staging consultation today. We can do it online, so I can help you wherever you live!

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When it is time to sell our home, we all want to sell fast and for the highest price. One of the best ways to make that happen is to stage your home. Home staging uses decorating to highlight the home’s best features and helps buyers visualize how they can use the space while making an emotional connection with them so they can see themselves living there happily.

When it comes to home staging, there are several ways to go about it. You can:

1. Get a consultation with a professional home stager and get advice on everything you need to know to successfully stage it yourself.
2. Hire a pro to do the staging for you or with you, either working with what you already have if you will be living there while on the market, or bringing in everything and staging a vacant house.
3. You can virtually stage the space to show buyers the “potential of the home” and “what it could look like” if it was furnished in a particular style.
4. You can also use ” virtual design” to show how it could look if it were remodeled to have different paint colors, lighting, flooring and more.

What is Virtual Home Staging?

Virtual home staging is a computer rendering of what a vacant space might look like if it was staged with furniture and accessories.

Here are two examples of virtual staging where good quality photos of a vacant home were virtually staged to show the potential of a vacant property for sale. These examples could be used on the MLS for your listing if allowed in your state and should be clearly disclosed that they are virtual photos. A good way to do this is to show both the vacant photo and staged photo together so buyers know what to expect when they see the property in person. Notice in both cases, the condition of the walls and carpeting looked in very nice shape, so the staging was not covering up any obvious “problem areas”.

Virtual staging could even be used to advertise rental properties that the renter is expected to bring their own furniture to show them the potential of the space and give them a sense of scale and how furniture could fit in the space.

What is Virtual Design?

Sometimes a seller or realtor wants to show the potential of a space. Below is an example of one of the rooms above where the paint color was changed, the lighting updated and flooring was changed. The area rug was changed to work with the new paint color.

This type of rendering entails more work because in addition to adding things, you are also changing items such as color, lighting and flooring so would be more expensive. This type of rendering that shows cosmetic changes is more an example of “virtual design” than “virtual staging”.

Virtual design can help if the property for sale will need work such as repainting, new flooring and lighting and the seller is willing to sell for a lower price and allow the buyer to do the work and make their own selections for those items. This would be a nice addition to materials you are showing buyers at an open house. It is not recommended for use on the MLS (Multiple Listing Service) because the cosmetic conditions of the home have been changed and you do not want to mislead buyers about the actual condition.

In addition, virtual staging or design should never show changes of things that cannot be changed (such as removing powerlines or highways from the view). Check to see what is allowed on the MLS in your state. Even if allowed, you may be opening the door to having buyers feeling ‘misled” by the listing when they see it in person, especially if they do not read all the “fine print” on the listing.

Sometimes, you may not have good photographs to work with due to the lighting or angles they were taken at, or the photos are filled with furniture or other items that need to be removed. In those cases, a 3D render can be created from scratch from room measurements. This type of render takes longer so is more expensive. Because these do not use actual photos, I would consider this “virtual design”, and it is critical to make it clear to buyers that this is a virtual rendering so they are not surprised.

The Pros of Virtual Staging and Design

• Virtual home staging usually costs less (often half the cost or less) than physical home staging because it takes less time and there are no rental fees for furniture and accessories.
• If the seller cannot afford in person staging, virtual staging can still help buyers or renters visualize the possibilities of a vacant space.
• Virtual home staging is better than no home staging, because it helps the buyer to visualize how big the space is, how furniture can fit in the rooms and the purpose of each room.
• Some homes may need a lot of remodeling, updates or exterior or interior painting and the seller may not be able to afford to do it, or may choose to leave that to the buyer so they can do it their way and sell at a lower price point. Helping the buyers see the possibilities at an open house with “virtual design” is a great advantage as the majority of people can not visualize how the space could look with major or even minor changes.
• Virtual staging can show higher quality furniture and accessories, or specific styles to attract the target buyer that might not be available for in person staging. This might be beneficial for high end properties.
• Virtual staging could be used to advertise rental properties where the renter is expected to bring their own furniture.
• Virtual design can be used in combination with regular home staging. For example, if you have a home that needs exterior painting due to the color or condition but cannot afford to do that before selling, you could show a render of the house with a new paint color and still physically stage the interior.

The Cons of Virtual Staging and Design

• I always recommend in person staging over virtual staging so buyers can make an emotional connection and envision themselves living there. The emotional connection is what causes buyers to make an offer. Buyers will never make the same emotional connection with a computer or paper image of a space as they will when seeing a beautifully staged home in person.
• When using virtually staged images on an MLS listing, it is critical to make sure it is allowed in your state, and make it clear to buyers that this is a representation of the space. Buyers may get angry or be very disappointed when they visit the home in person and it looks nothing like the advertised image. Some buyers buy online and do not get to see the home in person. Be sure you are not mis-representing the space to buyers that cannot visit it in person. Showing a photo of the real space next to the virtual space with a detailed description can help make that clear.
• If the rendering is not done accurately and to scale, it may give a false impression of how big the space is and how furniture could really fit in the rooms. Be sure to have your renders done by professionals that will make it to scale.

Be Sure to Disclose

Home staging,  virtual staging and design are great tools to help you sell your property faster and for more, or help you rent a property and attract your ideal renter.

Be truthful with buyers on the condition of the house. Check with the MLS for your state to know what is allowed before listing. And remember that all buyers do not read all the details or fine print. Things to consider:

• For realtors and home sellers, be clear and disclose that the photos you are showing are virtually staged and the property is actually vacant.
• For those creating the virtual renders, be sure not to cover problem areas with staging items.
• Be clear if the photos have made cosmetic changes and show the “design possibilities” rather than what the house actually looks like now.
• One of the best ways to disclose are to show the actual photos side by side with the virtual photos. You do not want buyers to be surprised or angry when they see the actual property.
• Photos should be realistic and not cropping out or changing things that cannot be changed, like power lines or other actual physical features surrounding the property.
• Photos should represent the actual scale or size of the space in relation to the furniture and accessories added.

Need Help?

If you would like help selling your home faster and for more, I can help you with an in person home staging consultation or staging of a vacant or occupied home, an online home staging consultation for your home or vacation rental property and virtual home staging and virtual design.

Click on the pictures to learn more about my online services and give me a call for a quote for in person staging in my service area (south-central Alaska).

Virtual Staging and Remodeling Services

I always recommend in person staging over virtual staging so buyers can make an emotional connection and envision themselves living there. Sometimes though, a space may need a lot of remodeling or updates and the seller chooses to leave that to the buyer so they can do it their way. Or the seller can not afford in person staging. Virtual staging can help buyers see the possibilities of the remodeled space or visualize the possibilities in a vacant space.  Learn more about the Pros and Cons of Virtual Staging in my blog article. Drop in renders use your well lit great photo of the vacant space. 3D renders use measurements of your vacant space with a suitable photograph for guidance. I also offer your buyers 10% off an Interior Design consultation for their new home that you can give them as a gift. See examples and Learn More.

Drop In Render- $100 per room photo. 2 Photo Minimum

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3D Render- $210 per room

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Floor Plan Added to either Package above. $30.00 per room

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Interested in learning more home staging and design tips? Get my monthly award winning blog articles and get a free report on Top Paint Colors for a Speedy and Profitable Home Sale or My Top Ten Interior Design Tips in appreciation.  Never miss a great idea!

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In a recent article, Buying a Fixer-Upper: Tips for First-Time Home buyers by guest blogger Ray Flynn of the DIYGuys, we learned how to manage the buying process for a “fixer upper”, where to buy, setting a budget, what repair or design projects to tackle first, and creating curb appeal. We considered whether to stay or sell once your house is all fixed up.  Did you decide to sell? How can you sell your fixer upper fast and get the highest price for all your hard work and investment

Do Your Research

With any home you put on the market, there is a range of prices for similar homes and you want to be able to list at the high end of that range and sell fast so you don’t have any price reductions. Give yourself the best chance for success by using professional home staging and avoiding mistakes many home sellers make that cause a house not to sell quickly.

Make an Emotional Connection with Buyers

The key to selling fast and for the highest price is making an emotional connection with buyers so they can envision themselves living in your for-sale home.

Avoid selling the house “vacant”.  It is hard for any buyer to make an emotional connection with an empty house. They look a little sad and lonely! Buyers have a hard time visualizing how big the rooms are (they often look smaller with nothing in them to give a sense of scale), if their belongings will fit, how to arrange furniture and the purpose of different rooms. Without furniture and other things in the rooms, there is nothing to focus on except potential flaws. Were your “fixer-upper” skills perfect? Even the pros can make mistakes.

Use Color to Increase Your Selling Price

If you still have painting to do before selling, this is a great time to consider paint colors, inside and out. Did you know that studies show the right paint colors in the right rooms attract buyers and can increase the sales price? The wrong colors can also reduce the price buyers are willing to pay. Why? Color affects emotion and buyers buy on emotion!  For the price of a cup of good coffee, this report gives you specific color recommendations to help sell your house for up to $10,000 more.

Get my guide to Top Paint Colors for a Speedy and Profitable Home Sale to learn more.

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Appeal to Your Target Market

Who is your target market? Is it a young family with children that are interested in your location near schools? A single professional? A retired couple? Look at who lives in your current neighborhood or is moving in, check on Zillow to see how close the house is to different schools and what rating they have. Your house should be decorated or “staged” to appeal to that target market. For example, to appeal to a young family with children, at least one bedroom should be decorated as a child’s room.

Build a Great Home Selling Team

The best way to sell your house fast and for more is to compile a great team to help you.  This includes a realtor, home stager and photographer. Just like you are the expert in converting a home that needed help into a thing of beauty, a good realtor is a marketing and negotiating expert to make sure your house is seen by buyers nad you get the best price. A home stager is an expert at getting buyers to want to see and then fall in love with your house. A real estate photographer is the expert at getting amazing photos that will attract buyers online and get them in your door. See my guide on how to build this team and find the right experts to help you.

A great home stager can help you build your team. Get a consultation with a professional home stager and ideally have them stage it for you. They can give you paint color recommendations, stage it to appeal to your target market and give you tips for living in the home if needed while it is for sale. They can even use your existing furnishings and belongings to stage it and save you money on furniture and other rental fees if you plan to live in the home while it is listed. They can recommend a professional photographer to take photos of your beautifully staged home to attract buyers online and give you tips to prepare for your photoshoot. They can also recommend good realtors if you do not have one yet.

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Create Great Curb Appeal

As Ray mentioned in the previous article, make sure you have great curb appeal. You may outshine your competition online with great photos and get buyers to the property, but without great curb appeal they will just drive by and never make it inside to see your beautiful “fixer upper”.

Spending a little money on home staging and great photos before listing will help you sell fast and for more, cost less than your first price reduction if the house sits on the market and will be a lot less stressful!

Preparing for your Home Sale

The best tip I can give you is to get a professional home staging and color consultation to prepare for your sale. It can make all the difference in your final sales. price.

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Northern Lights Home Staging and Design is recognized as a 2019 “Best of Houzz” by Houzz.com – the leading online platform for home remodeling and design.

Out of 2.1 million home professionals from across the United States and around the world, Northern Lights Home Staging and Design earned Best of Houzz 2019 in Customer Service. The Houzz website has 40 million monthly users, and the Best of Houzz Service award is based on the number and quality of positive client reviews received in 2018.

“Best of Houzz is a true badge of honor as it is awarded by our community of homeowners, those who are hiring design, remodeling and other home improvement professionals for their projects,” said Liza Hausman, vice president of Industry Marketing for Houzz. Homeowners from around the world use Houzz.com to find remodeling inspiration and to connect with top-rated Interior Designers, home stagers or color consultants like Northern Lights Home Staging and Design.

“It’s a great achievement and I am really honored to have achieved the award the last four years in a row!   I hope if provides peace of mind to potential clients that my work and service is endorsed by Houzz.  I thank all my clients for leaving great reviews and making this possible”.  Mary Ann Benoit- Northern Lights Home Staging and Design

Check out Northern Lights Home Staging and Design’s five star reviews on Houzz.

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Here are my top ten home staging tips to help you appeal to the greatest possible pool of prospective buyers so you can sell fast and for the price you want.

Get a Home Staging Consultation with a Professional Home Stager

First, get an “objective” idea of how buyers may view your house. We all have problem areas that we no longer “see” because we live with them every day. Also, consider who your likely “buyer” is and what they want. A consultation with a professional home stager and advice from your realtor can help you determine and appeal to your “target market.” A home staging consultation can give you that objective view and great advice to either do the home staging yourself or enlist the help of the home stager to do it for you.

Make it Spotless

Make it spotless. The most beautiful house, if dirty, will turn off potential buyers.  It is worth it to hire a professional cleaning service if you do not have time or desire to do it right yourself.

Paint Neutral Colors

Paint neutral colors to make everything look fresh and new. Neutral colors will go with most buyers’ belongings. Buyers that think they will have to repaint will offer less. Sherwin Williams “Accessible Beige” is one of my favorites for home staging.

De-clutter

De-clutter so you only have about half the items that you normally live with. Cluttered rooms or too much furniture will make your space look smaller than it is. A consultation with a home stager can really help here before you get started. Home sellers often remove too much or the wrong things in their de-cluttering efforts. The things that remain and their arrangement are critical to making that emotional connection with buyers.

Remove Personal Photos

Remove personal photos for your own security and to help buyers visualize their family living there. As a buyer, it is hard to “move in in your mind” if they are looking at your family pictures.

Repair to Make it Move in Ready

Repair needed items. Most buyers want a property that is move-in ready.

Don’t Sell it Vacant

Don’t leave it vacant. Buyers will focus on the flaws since they have nothing else to look at! When buyers make an emotional connection and can see themselves living there, the house will sell. It is hard for buyers to visualize how their belongings will fit, or to make that emotional connection with a vacant property. It is worth the expense to stage a vacant property. It is cheaper than your first price reduction, which will likely happen as your home sits on the market for months. If actual staging is not possible, try virtual staging so buyers at least have an idea of how it could look and how their belongings could fit in the space.

Replace Old Carpeting and Outdated Lighting

Upgrade outdated lighting or old carpeting. Your stager or realtor can advise you on which upgrades will provide a good return on your investment in the final sales price. Old lighting can shout “dated” faster than anything. Old carpeting is filled with years of dirt… and no one wants to buy that! The examples shown below were from a house that sold the first day on the market after home staging.

Create Great Curb Appeal

Clean and maintain your yard and make the front door area look welcoming. Great curb appeal will assure buyers make it inside to see your beautiful house.

Get Professional Photos

Get professional photos! Most buyers shop online and will decide about viewing your house in a few seconds. Great photos are critical. See my article on “Preparing for your Photoshoot”.

Prepare for Showings

Finally, when showing your house, make sure all lights are on, curtains are open, toilet seats are closed, and personal items are out of view in the bathrooms.  Remove all evidence of pets.

Best of luck on a fast sale!

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Need a home staging consultation? Call today to set one up or try my online consultation.

If home staging is not an option, consider one of my Virtual Home Staging packages.

Learn more about the Pros and Cons of Virtual Home Staging in my recent blog article.

Call 907-362-0065 today

 info@northernlightsstaging.com

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Ever wondered what life as a home stager is like?

How I Became a Home Stager

Many years ago I got a degree in Interior Design, and although I used it on some jobs and always loved it, my life took a different path and I became a wildlife biologist. Three years ago, I decided I wanted to start some type of creative business. Working for the government as a scientist was not exactly feeding my creative spirit!  One day when taking one of those fun quizzes on Facebook, called “What is your true profession”, the answer I received was “designer”.  I started playing the “what if” game in my head, wondering what my life would have been like if I had stuck with Interior Design as a career. And then I thought, why not now?  I decided it would be the focus of my new business, Northern Lights Home Staging and Design.

While researching how to start a design business, I came across information on home staging. I really knew nothing about it and the whole concept of decorating a house to sell sounded fascinating. I thought it would be a great aspect of a design business.

Home Staging Training

After researching various home staging courses, I decided to take Debra Gould’s Staging Diva course because it seemed to be the most focused on how to successfully run a home staging business, rather than just teaching how to decorate. And I am so glad I did!

The course was fantastic and I continue to stay connected with Debra and other stagers from the class through coaching and conference calls. Part of the journey I love is the wonderful generosity, community and friendships I developed with this group of amazing creative people. Some have taken me under their wing and served as mentors when I was just getting started, and others I continue to collaborate with, developing products, articles and brainstorming ideas to make our businesses better.

Life as a Home Stager

After starting Northern Lights Home Staging and Design, I found my life as a home stager is fun and rewarding, and it feeds my creative soul with the great benefit of helping others. I love walking through a house during a home staging consultation, and on the fly determining all the things that can transform the house, make it look beautiful, connect emotionally with buyers, and help my clients. It is like an improvisational home staging dance. I also love staging vacant homes, where I have a blank slate and can do whatever I want! I love working with occupied homes, where I can see the story of the home owner, and bring out the beauty that is there by bringing a fresh eye, highlighting the important things the house wants to show. When you listen, the house speaks to you and tells you what makes it special. I love it when I am done with the staging and the home seller says “Wow, I wish we had been living like this all along…maybe we shouldn’t sell”!

Unexpected Benefits of Becoming a Home Stager

And there were some totally unexpected benefits as well. I have another business, a bed and breakfast which I started in 2002.  Once I started learning how home staging is an amazing a marketing tool that connects with buyers, I wondered if I could apply the same concepts to my bed and breakfast. I did some experimenting and found that it at least doubled my bookings and income and helped me attract my ideal customers. It transformed my business. And, doing this added a specialty niche for my staging business to help others with vacation rental properties with home staging.

From my home staging course, I learned or was inspired to learn all kinds of new things including designing my own word press websites, creating video for advertising, how to write a blog and create a newsletter, how to publish articles for magazines and do radio interviews. I also was inspired to continue my education and become a color expert and strategist, and add color consulting to my list of services. The home staging training opened so many doors to learning that helped me in numerous aspects of my life. And I think it is just the beginning!

It all gives me joy. And like any business, while there are times when business can be slow or clients can be difficult, it is all worth it and I am so happy this is what I am doing. If you are someone that has wondered about being a home stager, I say, GO FOR IT!

Call 907-362-0065 today

 info@northernlightsstaging.com